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Casio G-Shock – January 2015 | New Releases

To welcome the new year with a positive start, designers at Casio G-Shock decided to devote much of their January 2015 releases to the metallic gold colorway. It won’t just your average run-in-the-mill gold color scheme however, but “Crazy Gold”, a concoction created by the mix of … READ MORE

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adidas ZX Flux NPS Mid – “OG Hydra”

The sneaker/boot hybrid has been seen across various brands this fall and winter, with adidas bringing it to their classic ZX Flux line. The Adidas ZX Flux NPS Mid “OG Hydra” is a surprisingly effective conversion of the classic runner into a midtop boot/shoe that sports a … READ MORE

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adidas ZX Flux – Neoprene Pack

Ready for the new year, adidas Originals introduces six new iterations of the their versatile ZX Flux model. The Neoprene Pack is constructed entirely out of the flexible and breathable material for the utmost in comfort and lightness. They will be available in clean tones of black, … READ MORE

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The Year in Nike Films: 2014

When creative agency Wieden + Kennedy relocated its very first nationally broadcast television commercial for longtime client Nike, it led many to wonder just how many others we haven’t seen yet. Fortunately, Nike saved us the trouble of foraging for them in its archive with an overview. … READ MORE

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Urban Outfitters – Men’s Spring 2015 Collection | Preview

Known to many as a commissary of novelties and wacky gifts, Urban Outfitters has worked expeditiously to shed that common perception over the last year. To hint at the changes to come in 2015, the Philadelphia-based retail chain is presenting an early look at its curated Men’s … READ MORE

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fragment design x Air Jordan 1 Retro High OG | Release Reminder

In less than 24 hours, the much talked about and sought after fragment design x Air Jordan 1 Retro High OG will be available through select Jordan Brand and Nike Sportswear retailers worldwide. Updated and re-mastered by influencer Hiroshi Fujiwara, the fragment design x Air Jordan 1 … READ MORE

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New Balance U446 SMWB – OG Pack

For 2015, New Balance is bringing back some of its iconic models and we’re not talking about the 996 here. Instead, the Brighton, Massachusetts based company will be ushering the new year with a trio of U446 SMWB. Identical to the original colorways found on the 1986 … READ MORE

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Air Jordan 11 “Legend Blue” Backpack | Available Now

Now that you’re done with all of the gift shopping craze, it is time to reward yourself a bit with a gift of your own. And you’re a sneakerhead or Jordan aficionado, the Air Jordan 11 “Legend Blue” Backpack would certainly fit the bill… With ab actual … READ MORE

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Top 12 Stories of 2014 – Art & Design

Art & Design was a difficult category to narrow down for us because at Freshness, we believe everything is art in its own merit. Graffiti on the wall of a New York City sidewalk may be be as meaningful to someone as a 10-million dollar Monet. Heck, … READ MORE

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Top 12 Stories of 2014 – Entertainment

This year might have been the absolute best and worst in entertainment news. It was awesome because things that we only imagined in our wildest fan dreams starting coming true. Were you disappointed when the Wonder Woman pilot was canceled? Us, too. All of a sudden “bam”! Gal Gadot (super gorgeous girl from the Fast & Furious series)… READ MORE

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Nike Air Huarache Run FB “Graphite”

The Nike Air Huarache Run broke down boundaries upon its release in the early ’90s, both in terms of design and performance, while also neatly embodying the ethos of the brand. The absence of the Swoosh trademark, coupled with a structural design inspired by South American sandals, … READ MORE