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The Scion iA and iM Deliver Premium Features in an Affordable Package

Back in March we previewed two bold new additions to the Scion lineup, the 2016 iA and iM. Recently Freshness was invited to Southern California to experience the cars firsthand. Under warmer than usual conditions and brilliant blue skies, we took both the iA and iM for a spin …

PUMA Blaze of Glory “NYY NYK” Pack

PUMA pays tribute to a duo of legendary New York sports franchises with its upcoming Blaze of Glory “NYY NYK” pack. Even casual sports fans will recognize those initials as standing for the New York Yankees and New York Knicks, with each of the team’s signature colors — …

Air Jordan 11Lab4 “University Red”

One of the more buzzed about Air Jordan silhouettes is set to launch this weekend. We’re speaking, of course, about the Air Jordan 11Lab4 in a striking red-on-red design, featuring a patent leather upper inspired by the Air Jordan 11. Aside from the unique material story, the …

Hadoro Gives the Apple Watch a Gold and Alligator Leather Makeover

French luxury brand Hadoro has given the innovative Apple Watch their own brand of luxurious makeover in this new collection of timepieces. With the addition of gold trimmings and hand-made luxury alligator leather bands, the Hadoro Apple Watch is the perfect fusion of wearable technology and Parisian …

Change Your Sneaker Design with “Shift Sneaker” Concept

With their “Shift Sneaker” concept, +rehabstudio may have just officially hacked sneaker design for the masses. While NIKEiD and mi adidas allow for custom looks, you only get once chance to make it right. Instead, +rehabstudio envisions a sneaker infused with a smart surface made up of …

Nike Zoom Stefan Janoski Canvas – White/Midnight Navy

It doesn’t get any better than this for the heat of summer: a Nike Zoom Stefan Janoski Canvas in a White and Midnight Navy. This pristine look features a clean white upper with navy blue accents, combining the classic tennis footwear look with the Swoosh’s top-flight skateboard …

Medicom Toy x Daft Punk 200% Stainless Steel BE@RBRICK Set

Following their joint Random Access Memories release and Real Action Heros Figures, we are now getting our first look at the Medicom Toy x Daft Punk 200% Stainless Steel BE@RBRICK Set. Measuring 145mm tall and weighing in at 400g, this stainless steel set transforms Guy-Manuel de Homem-Christo …

Garage Italia Customs x Jeep Renegades

In celebration of this year’s Montreux Jazz Festival, Jeep and Garage Italia Customs have partnered up to present two axe-inspired Jeep Renegades. Led by chief designer Lapo Elkann, the two very unique Jeep Renegades draw their inspiration from the electrified acoustic guitars that produce the genre’s signature …

New Balance 1400 Heritage “Navy/Burgundy”

One of the game’s most enduring sneaker silos gets a classic relook with this release of the New Balance 1400 Heritage in a Navy/Burgundy. As part of the brand’s larger Heritage collection, the sneaker sports a timely patriotic design that is rather reserved, allowing for 365 wear. …