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10 Iconic Nike Air Max 1 Collaborations

Sneaker lovers today are treated to a glut of wild, imaginative and seemingly endless collaborative interpretations of various sneaker models. The abundance of collaborations nowadays clearly indicates that companies outside of Nike have figured out how to monetize these collector-oriented projects. In fact, they have become so commonplace …

Nike Sportswear Presents the Air Max Archives

In the days leading up to Nike Air Max Day, we’ve introduced the new Air Max Zero (along with a corresponding series of on-feet images), outlined the Masters of Max and chronicled the Evolution of Visible Air. The latest component of the ongoing Air Max celebration takes the form of the …

2016 Jaguar XF

Jaguar has unveiled the 2016 XF sedan, ahead of its official debut at the upcoming New York Auto Show. Under the hood, customers will have the choice between two 3.0-liter supercharged V-6 engines, one rated at 340 hp and 332 lb-ft of torque, the other at 380 hp and …

Nike Air Max – A Historical Perspective

During the mid 1980’s, fitness, jogging, working out and social athletics were becoming a staple of American life. Early Generation Xers were beginning to buy into consumerism, and the sporting goods market grew at an incredibly fast rate: from 1981 to 1985 the American market grew more than 70% to over $2B. In tandem with this athletically galvanized movement, the athletic footwear, apparel and sporting goods industries…

Levi’s for Junya Watanabe eYe Horse Leather Jacket

Acclaimed designer Junya Watanabe partners once again with Levi’s, and a standout piece from their latest collaboration takes the form of this Horse Leather Jacket. Taking inspirations from a classic Levi’s Trucker jacket, the garment is executed in supple black horse leather, with button-front closure and two button flap chest pockets. Additional …

Sneakershot x Nike Sportswear Russia Present the Masters of Max Series

In celebration of Nike Air Max Day, Sneakershot and Nike Sportswear Russia have come together to present the Masters of Max Series, a collection of photos telling the story behind the numerous generations of the Nike Air Max family. Select images from the project will be showcased at …

Check Out the Winners of Our Air Max Day Photo Contest!

The month-long homage to Nike‘s most iconic silhouette finally comes to a close today, with the second annual Air Max Day. The classic 1987 Tinker Hatfield design has evolved numerous times over the years, forever changing the face of the sneaker industry with its technical innovations. Last …

15 On-Feet Photos of the New Nike Air Max Zero

Today marks the second annual Air Max Day and Nike has celebrated it in a big way by releasing the previously unseen Air Max Zero. The Tinker Hatfield-design was actually a sketch that preceded the original Air Max 1 that debuted in 1987 and after spending nearly …

Shanghai Celebrates Nike Air Max Day

It’s no surprise that the global reach of Nike Air Max Day extended to Shanghai, where sneaker culture is especially vibrant. The highlight of the day was this special installation at the Shanghai Exhibition Centre, where invited guests heard from luminaries and influencers who spoke about the history …