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adidas Skateboarding Unveils the Superstar ADV

adidas Skateboarding joins in on the brand-wide celebration of the iconic Superstar, releasing an updated take on the classic silhouette enhanced with modern performance features developed specifically for skate. Even as the shoe maintains the trappings of the original design, the all new Superstar ADV is re-engineered to shed significant weight and bulk …

Google Unveils New Logo

Just weeks after announcing a corporate restructuring, Google today unveils a new logo, representing the first major rebranding in 16 years. The color scheme of the old trademark remains, but the serif typeface is ditched in favor of a custom streamlined one, called Product Sans and developed …

Two New fragment design x NikeLab Air Trainer 1 Mid Colorways Drop Today

Designed by Hiroshi Fujiwara, the last set of fragment design x NikeLab Air Trainer 1 Mid colorways are available today. Constructed from premium leather and a minimalist design aesthetic, the kicks are done up in tonal black or red colorways, both resting on a contrast white outsole. …

adidas Originals Vanguard Collection

adidas Originals looks to the great outdoors for its new Vanguard collection, featuring the ZX Flux and ZX Trail Mid. The ZX Flux takes on a maritime theme, taking inspiration from the depths of the nautical seascape, featuring a rare species print on the neoprene upper, taped seams, and a …

Microsoft Xbox One Elite Bundle Targets Hardcore Gamers

With the release of this new Microsoft Xbox One Elite Bundle, Microsoft is hoping to cement their following among the market’s elite gamers. Not only is the bundle offering up the brand’s Xbox Elite Wireless Controller, but it will also see a hybrid drive system with 1TB …

Comme des Garcons Pocket Shop Opens Doors in New York

Comme des Garc?ons has just opened up a new POCKET shop in New York City this week on 112 10th Avenue, debuting their answer to the upscale bodega. Sharing the idea popular in Tokyo department stores, Rei Kawakubo is stocking up the Pocket shop with “pocket-sized items …

The Next Generation Samsung Gear S2 Smartwatch

With the Apple Watch failing to claim total victory, Samsung readies their Gear S2 for delivery in a bid to claim the title. A follow-up to last year’s Samsung Gear S, the brand returns with a lot of the functionality like health tracking, a media player, and …

Lexdray Apres Apparel Collection

For the upcoming Fall 2015 season premium gear maker Lexdray entends their offerings into their first-ever apparel line. Just as with many of their military-grade bags, the pieces are blacked-out and technical, including hoodies, crewnecks, and pants that are as functional as they are minimalist. The collection …

Kanye West May Be Unveiling Yeezy Season 2 Next Week

You’ll recall that Kanye West — this year’s MTV Video Vanguard award recipient and presumptive 2020 presidential candidate — unveiled Yeezy Season 1 in movie theaters this past winter, and it would appear he’s about to do the same for Yeezy Season 2. (Never mind that the …