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Nike WMNS Air Max Thea – “All White”

There’s something about an all white sneaker that instantly turns heads. These Nike WMNS Air Max Thea “All White” joints look especially crisp on the Air Max Theas trim and angular silhouette. The tonal whites on the mesh/synthetic upper blend nicely, creating an especially clean look. Check … READ MORE

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Nike Air Max 2015 – “Reflective” | NikeStore Release Info

The Nike Air Max 2015 is the first Air Max sneaker to feature an entirely mesh engineered upper, an attempt to hit the ideal point on the efficiency frontier of support, flexibility, breathability and paucity of weight. This “Reflective” edition features reflective silver across the entire upper … READ MORE

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Freshness Weekend Roundup 12/20 – 12/21

Hey, Freshness readers. Hope you guys are hanging in there. We know it’s tough being productive on the Monday before Christmas but it’ll all be worth it soon. A lot of pretty exciting things happened in the past few days and we’re here to catch you up … READ MORE

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Nike Elastico Superfly IC SE – Officially Unveiled

In its bid to be the leading supplier within the soccer market, Nike devised a special edition of the Elastico Superfly for the new year. Featuring an additional layer of NIKESKIN to protect athletes from abrasion while on the pitch, the Nike Elastico Superfly IC SE still … READ MORE

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Nike SB Trainerendor – “Merlot”

The Nike SB Trainerendor recently made the jump from the ACG line to the Nike SB line, bringing with it a rugged and comfortable look. This “Merlot” colorway features a tonal burngundy burgundy upper sitting atop a white speckled midsole and sole. Lime green hits on the … READ MORE

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New Balance “Elite Edition Urban Exploration” Collection

New Balance will start the new year off strong with a number of different packs featuring new renditions of some of their most classic silhouettes. The “Elite Edition Urban Exploration” Collection takes its cues from the images of urban landscapes and culture found in social media. The … READ MORE

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END. Winter 2014 Collection Lookbook

END. has pulled the wrap off its Winter 2014 lookbook, shot on location at the site of the iconic Hadrian’s Wall, situated in the northeast England county of Northumberland. The picturesque scenery is the ideal backdrop for the rustic aesthetic on display, featuring a range of the retailer’s … READ MORE

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Patta x colette x KangaROOS Woodhollow Boot

Patta joins forces once again with KangaROOS, and for this latest project the acclaimed Amsterdam-based retailer brings in a third party, the Parisian concept shop colette. The silhouette of choice here is the Woodhollow boot, built with a combination of durable nylon and premium leather resting atop a … READ MORE

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12 Days of Freshness: 2014 Holiday Gift Guide | Day Twelve

Looks like we made it, guys. We’ve finally reached the end of our Holiday Gift Guide and even though we knew it was coming, it’s still a little sad. It’s kind of like graduation – bittersweet because you’re leaving behind something awesome but excited to move on … READ MORE

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Stussy – Holiday 2014 “IST” Collection

Stussy has launched the Holiday 2014 “IST” collection (International Stussy Tribe), a small capsule made up of apparel and accessories. The centerpiece of the range is the B-15 flight jacket, made in collaboration with Alpha Industries and featuring a water repellent outer shell, acrylic fur collar and a … READ MORE

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New Balance 530 Collection

2015 is shaping up to be an exciting year for New Balance, who will be rolling out a number of different releases in various tones, textures and colorways right at the start of the new year. After giving you a preview of the “Weekender Bag“, “Connoisseur Guitar” … READ MORE