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The Great Gatsby – Movie Brand Identity by Like Minded Studio

As with any company, brand, or organization, a logo is often the first thing a customer sees and it ultimately helps to define their personality. A logotype is ultimately a visual expression of the substance of a particular emotion, and the script developed for The Great Gatsby … READ MORE

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Nike Zoom Hyperflight – Total Orange Tiger

Following on the heels of PUMA’s preview of their Animal Pack for Fall 2013, Nike enters the wild kingdom with this Total Orange Tiger Nike Zoom Hyperflight. From collar to toe, this sneaker is covered with an eye-catching stripe pattern across its smooth leather upper, featuring black markings and … READ MORE

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Recon Instruments – Jet Smart Glasses

While Google Glass is fighting to earn its place on your head as you go about your everyday business, Recon Instruments is aimed entirely at athletes. Their latest product, the Jet, a pair of smart glasses, technically fit in the same space as Google’s Glass, but these … READ MORE

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XBOX ONE – Next Generation All-In-One Entertainment System | Preview

Advertised not just a new gaming console but an evolutionary leap in home entertainment system, Microsoft unveiled the XBOX ONE at its Redmond, Washington headquarters an hour ago. While executives are still taking turns presenting all the innovative features, here are some of more notable ones. Not … READ MORE

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Y’s by Yohji Yamamoto x adidas Super Position

By creating his Y’s by Yohji Yamamoto line, fashion icon Yohji Yamamoto has an additional outlet for his creativity. So now along side with his coveted Y-3 collaboration with adidas, the 69-year-old designer will be introducing the new Y’s by Yohji Yamamoto x adidas Super Position. A … READ MORE

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Nike SB Dunk Mid “Watermelon”

Sunshine, BBQ, cold drinks, and watermelon are all essential for a great summer cookout. Nike SB has focused on the latter for their upcoming Dunk Mid release. Sporting a two-tone green upper and a flesh red textured leather swoosh, Nike completes the watermelon look with a greenish-yellow … READ MORE

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LOEWE x Junya Watanabe COMME des GARÇONS – Fall/Winter 2013 Collection | Preview

Designated as the Official Supplier to the Spanish Royal Crown in 1905 and now part of Bernard Arnault’s LVMH empire, luxury label LOEWE is shedding its rigid persona this Fall. Instead, it  found a rather odd bedfellow in Japanese designer Junya Watanabe and the COMME des GARÇONS … READ MORE

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Nike Roshe Run – “Tie Dye”

Summer just wouldn’t be summer without a little tie dye action and Nike‘s latest Roshe Run appeases our desire for the fun color treatment.  It takes a free spirit to have the confidence to pull off wearing tie dye and if that’s you, pull out your tie … READ MORE

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Frank151 Japan – F/R/A/N/K Snapback Cap

Frank151 Japan inherits the spirit of the New York City brand, while managing to inject the original vibe of Tokyo into their products. Working independently from Frank151 headquarters, this Japanese counterpart is developing its own line for the Japanese market. Their latest offering comes in a form … READ MORE

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Chari & Co. – Stars & Stripes 5 Panel Cap

Even though the owners of New York-based bicycle store, Chari & Co., are in fact Japanese, they have huge love and respect for America and its culture. Their appreciation of their new home is reflected on the products they create. The Stars & Stripes 5 Panel Cap … READ MORE