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Nike Flyknit Zoom Agility – Spring 2015

Following the immense popularity of the Flyknit Racer and Trainer models, Nike has announced the release of the Flyknit Zoom Agility for Spring 2015. Available in four simple colorways of grey, fuchsia, volt and black, the Flyknit Zoom Agility utilizes the Swoosh brand’s most innovative technology. Each … READ MORE

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Mercedes-Benz Unveils Super Bowl Ad Featuring the AMG GT S

For this year’s Super Bowl ad, Mercedes-Benz revisits Aesop’s classic fable of the tortoise and the hare, with the expected narrative getting a bit of a twist thanks to the 2016 Mercedes-AMG GT S (and its twin-turbo 4.0-liter V8, enabling a 0 – 60 mph time of just 3.7 seconds). … READ MORE

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adidas Originals Tubular Moc Runner – Tonal Pack

adidas Originals introduces the Tubular Moc Runner, a revision of the Three-Stripes’ popular mid-top Tubular Runner silhouette. The model is available for Spring 2015 in a trio of muted color palettes collected under the Tonal Pack. Each features a premium suede build — offered in Black, Stonewash and Light Timber colorways — equipped with neoprene … READ MORE

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Fantastic Four – Official Teaser Trailer | Video

It seems as though reboots are all the rage for superhero franchises, as they make they way through the best and worst of comic book movies of the past. With films likes Daredevil and X-Men being remade with younger casts, it’s no surprise that Fantastic Four is … READ MORE

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Alexander Wang Takes Over Bergdorf Goodman

Alexander Wang has taken over Bergdorf Goodman‘s Fifth Avenue store in New York City, and come tomorrow, the designer will leave his mark on the luxury department store — literally. Tomorrow after dusk, Wang’s signature barcode logo will be projected across Bergdorf’s Fifth Avenue facade, making the takeover complete. … READ MORE

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ASICS Rebrands Lifestyle/Sportswear Line as ASICS Tiger

In 2013 ASICS Americas’ segment surpassed the European segment in net sales, an accomplishment that was repeated in 2014. While both segments experienced significant growth in 2014, it’s clear that ASICS’ focus is on continued growth in the Americas. Given that ASICS readily acknowledges the primary driver of its … READ MORE

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Nike Golf Unveils Tiger Woods’ Signature TW ’15 Shoe

Nike Golf has taken the wraps off Tiger Wood’s new signature shoe, the TW ’15 shoe, designed by Tobie Hatfield, Nike Senior Director of Athlete Innovation, in collaboration with Woods himself. The TW ’15 is built to providing the ultimate level of stability, fit and flexibility, highlighted by an upper … READ MORE

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Apple Watch Will Release In April

After its initial introduction back in September of last year and news that it will launch in “early 2015″, the Apple Watch has finally gotten an official release announcement. Though no exact date has been divulged, Apple CEO, Tim Cook announced that the very highly anticipated product … READ MORE

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Haze x Nike Air Force 1 Low

This week finds NikeLab set to release a highly anticipated Air Force 1 Low designed by none other than Stash, the famed graffiti artist who’s been responsible for a number of high-profile Nike collaborations during the past decade. The NYC-based creative icon applies his signature flourishes on … READ MORE

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uniform experiment Spring/Summer 2015 Collection Lookbook

uniform experiment first came about in 2008 from SOPH.co.,ltd., the parent company of sister brand SOPHNET., as an experimental division that pushes the boundaries of what is current in the menswear circuit. They are known to design with “free ideas” that incorporate elaborate graphics, materials and color. … READ MORE

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SOPHNET. Spring/Summer 2015 Collection Lookbook

SOPHNET. was started in 1998 by Hirofumi Kiyonaga under the concept of minimalistic design that offers sophisticated daily wear. Today, it continues to draw inspiration from music, art, industrial design and many aspects of our culture to create apparel for the modern man. After releasing a short … READ MORE