F.C.R.B. joins up with Nike to produce two colorways of the Solarsoft Waffle Cruiser, built with a plush Solarsoft foam sole unit that we typically associate with Nike’s mocassins and sandals. The two colorways of the shoe — Black/Volt and Navy/Sax — pair a dark-hued upper with … READ MORE
2014 Lexus IS | Tuned by TRD
Toyota‘s in-house power tuning arm, Toyota Racing Development, has just introduced a new styling package for the 2014 Lexus IS, aiming to further refine what many already feel is one slick ride. Primarily including visual upgrades, but including a few performance specs, the package includes a full body … READ MORE
XBOX ONE by Microsoft – Next Generation Entertainment Console
Perhaps taking a chapter from Sony’s playbook on its PlayStation 4 launch, Microsoft unveiled just enough details about XBOX ONE today to keep everyone enticed till next month’s E3 trade show. Unlike Sony however, who will be keeping PS4 hidden from view till later this year, Microsoft … READ MORE
Nike Air Force 1 Low “Hologram”
Looks like another pack is on the horizon as today we take a look at the Nike Air Force 1 Low “Hologram”. Last week, images of the Nike Vis Zoom Hyperflight “Hologram” surfaced and the AF1 we see here today utilizes the same lenticular material used on … READ MORE
The Hundreds – “Hawaii” Collection
The Hundreds is set to drop the “Hawaii” collection, a seven-piece capsule line available exclusively at The Hundreds’ Hawaiian-based retailers (Blue Hawaii, Prototype, One Eighty Boardshop, Island Snow, Know1 and In4mation) beginning Friday, May 24th. The collection is made up of three graphic tees and two tanks, … READ MORE
Nike Hyperdunk 2013 | Inside Access
Originally debuting in 2008 at the Beijing Summer Olympics, the Nike Hyperdunk represented a new breed of basketball shoe, one that married lightweight performance with a futuristic, avant-garde design. The 2013 edition of the shoe, designed by Peter Fogg, builds on the minimalist aesthetic of the original … READ MORE
adidas – Brooklyn Nets Shop to Open in Coney Island
The classic black and white design of the Brooklyn Nets uniform has translated into banner sales for the team’s apparel and accessories, and the organization is taking advantage of the summer crowds at Coney Island by opening a Nets shop inside the landmark Brooklyn attraction. The Nets … READ MORE
UNDFTD x Nike “Bring Back 2003″ Pack
Eleven years ago the crew at Undefeated received a gift from Nike commemorating the opening of its second storefront. That gift was a military-inspired Nike Dunk Hi, built with an olive-drab mesh upper and contrast black Swoosh. The shoe would help to foment the growth of sneaker … READ MORE
The Great Gatsby – Movie Brand Identity by Like Minded Studio
As with any company, brand, or organization, a logo is often the first thing a customer sees and it ultimately helps to define their personality. A logotype is ultimately a visual expression of the substance of a particular emotion, and the script developed for The Great Gatsby … READ MORE
Nike Zoom Hyperflight – Total Orange Tiger
Following on the heels of PUMA’s preview of their Animal Pack for Fall 2013, Nike enters the wild kingdom with this Total Orange Tiger Nike Zoom Hyperflight. From collar to toe, this sneaker is covered with an eye-catching stripe pattern across its smooth leather upper, featuring black markings and … READ MORE


