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Nike Free Trainer 3.0 V4

Nike has unveiled the latest iteration of its Free Trainer, the Nike Free Trainer 3.0 V4. Featuring a completely revamped upper with a woven circular-knit mesh, the shoe carries a lockdown fit that strengthens when the foot is engaged, thereby reducing friction while also preventing slippage. The one-way stretch of the upper …

Supreme to Open a Store in Paris

Having conquered the streetwear firmament in both the U.S. and Japan, Supreme continues to make inroads into the European market with the opening of a new store in Paris. It was none other than Mark Gonzales, the skateboard icon/artist long associated with Supreme, who broke the news …

Freshness Grid: 4th of July

There are few holidays that have such rock-solid associations as Independence Day. The mid-year, mid-summer event is marked by barbecues and fireworks, hot dogs and ice-cold beer. Dressing for the 4th is a no-brainer: keep the color palette patriotic and opt for pieces that have a built-in …

Nike “So Fast” Ad Campaign Packed with Athletes

Don’t blink when you watch this new Nike “So Fast” Ad Campaign; it’s packed with top athletes from around the world from every type of playing field. Just launched today, the series features the entire “Legion of Zoom,” including Kobe Bryant, Alyson Felix, Serena Williams, Richard Sherman, …

Limited Edition Bentley Continental GT Speed Honors Breitling Jet Team

British luxury car maker, Bentley, has just launched their own tribute to the largest professional flight team with the release of a special edition Bentley Continental GT Speed. Only seven of these models were created, each inspired by the planes flown by the Breitling Jet Team, re-designed …

Nike SB Paul Rodriguez 9 Elite

Paul Rodriguez joins truly elite company as a Nike athlete who has at least nine signature shoes. The new Nike SB Paul Rodriguez 9 Elite is marked by innovation, featuring ultimate flexibility provided by Nike hexagonal Zoom Air units in the forefoot, along with a foot-fastening lockdown fit …

New Balance 997 – OG Colorway Returns

Proving that sometimes bolder isn’t necessarily better, New Balance releases an original grey colorway of their 997 silo. The New Balance 997 was reintroduced after a long hiatus back in early 2014 with the same grey look, but no one is complaining to see the premium suede …

Nike Ordem 3 Soccer Ball – Unveiled for Top Flight League Play

All three of Europe’s elite soccer leagues will kick-off the 2015-2016 seasons with the Swoosh’s most advanced football ever, the Nike Ordem 3. With a unique, eye-catching colorway for each the Premier League, La Liga, and Serie A, each ball with feature Nike’s proprietary aerodynamic technology, Nike …

adidas Skateboarding Durado ADV Boost – Unveiled

adidas Skateboarding has just introduced a new member of their squad with the release of the adidas Skateboarding Durado ADV Boost. Building on the successes of its predecessor, the ADV Boost, the Durado is the brand’s most innovatived skateboard shoe to-date, boasting next level support and superior …