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Pharrell Williams x adidas Originals Superstar Supercolor Pack | Release Reminder

One of the best aspects of sneaker culture is the art of self-expression. adidas Originals took that to heart with their most recent collaboration with style icon Pharrell Williams with the Supercolor Pack, which features a massive fifty colorways of the classic Superstar silhouette for the Spring …

Aether Cone – Wireless Multi-Room Speaker System

Founded by former Nokia, Apple, and Google employees, San Francisco’s Aether has developed Cone, a “thinking” speaker that registers what you listen to and learns from your habits. The goal is that Cone will successfully pick up on your tastes so that it supplies the perfect soundtrack to your …

An Inside Look at the Giant Air Max Zero Display at Nike Shanghai

Shanghai went all in on Nike Air Max Day. The citywide celebration featured a special installation at the Shanghai Exhibition Centre — highlighted by a giant translucent Nike Air shoe box — along with an oversized Nike Air Max Zero display at the four-story Nike Huaihai Brand Experience Store. …

LOSERS SCHOOLER Classic Hi “Okayama Denim”

For Spring/Summer 2015, indie Japanese sneaker brand LOSERS introduces its SCHOOLER Classic HI in a new premium build, one that uses 10oz Okayama indigo denim across the upper. The high-top silhouette is mounted on a white rubber sole unit, which is matched by an angled white rubber toe …

GQ Announces 2015 Best New Menswear Designers in America

Every year, GQ selects four up-and-coming labels and awards them as the Best New Menswear Designers in America. Following an excellent roster from last year’s winners, the men’s fashion mavens have finally announced the recipients for 2015. This year’s list includes California-based NSF, novelty fabric masters The …

Artist Yué Wu Presents “Air Max Rewind” Highlighting 33 Air Max Models

Paris-based artist Yué Wu is always on the move, traveling the world for inspiration, exhibitions and projects. The one constant in his journeys is his choice of footwear, which usually take the form of Nike Air Max sneakers. He has plenty to choose from, as his personal collection boasts over …

adidas Originals ZX Flux – Lightweight Tech Pack

adidas Originals reimagines their versatile ZX Flux once again with the ultra-clean Lightweight Tech Collection for Summer 2015. The redefined look combines technical elements of the ZX Flux series with the clean and refined aesthetic from the ZX Flux Tech models to introduce an upper made with …

10 Iconic Nike Air Max 1 Collaborations

Sneaker lovers today are treated to a glut of wild, imaginative and seemingly endless collaborative interpretations of various sneaker models. The abundance of collaborations nowadays clearly indicates that companies outside of Nike have figured out how to monetize these collector-oriented projects. In fact, they have become so commonplace …

Nike Sportswear Presents the Air Max Archives

In the days leading up to Nike Air Max Day, we’ve introduced the new Air Max Zero (along with a corresponding series of on-feet images), outlined the Masters of Max and chronicled the Evolution of Visible Air. The latest component of the ongoing Air Max celebration takes the form of the …