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Beats By Dr. Dre Headquarters An Inside Look 11

Beats by Dr. Dre Headquarters | An Inside Look

Any company’s headquarters is as much of an expression of the brand as it is about harnessing an inspiring work environment. The brand new Beats by Dr. Dre headquarters in Culver City is a 105,000 square feet space that is a result of opening up two industrial … READ MORE

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Brooklyn Projects x Nike SB Dunk High ‘Paparazzi’

Brooklyn Projects is an institution when it comes to skateboarding shops in Los Angeles, not only a melting pot for skateboarders but with other notable LA celebrities as well. Following up to the Nike SB Dunk ‘Walk of Fame’ sneakers that dropped last year, the team is … READ MORE

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Nike Lunar TR1 – “Beast Mode”

Marshawn Lynch — the star running back from the Seattle Seahawks — has been sporting a moutful of gold since 1998, and since then he’s cultivated a reputation as something of a grill connoisseur, developing his decorative dental covers from scratch. It’s Lynch’s affinity for grills that … READ MORE

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wings + horns Leather Hi-Top Sneaker – Fall/Winter 2014

For its 10th-anniversary Fall/Winter 2014 collection, wings + horns unveils an all-black version of its premium leather hi-top sneaker. Featuring a tastefully executed minimalist design, the shoe is made in Italy with an exacting attention to detail, seen in the leather toe cap, military-inspired stitching and padded … READ MORE

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Herschel Supply Co. Bad Hills Workshop Collection – “Leather” Pack | Preview

Named after the barren landscape overlooking their hometown of Herschel, the Cormack Brothers saw the “Bad Hills” as a place for creativity where no rules apply, both figuratively and literally. When the brothers established Herschel Supply Co., they also set out for a specific product line where … READ MORE

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Skully AR-1 – World’s First HUD Motorcycle Helmet

The Skully AR-1 motorcycle helmet is the first of its kind, offering heads-up display (HUD) with a 180-degree rear camera view, as well as navigation maps and turn indicators, music controls, weather alerts, and incoming call notifications via Bluetooth connection to your smartphone. The DOT-certified helmet can … READ MORE

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Herschel Supply Co. Studio Collection – “Tarpaulin” Pack | Preview

Though still six months out, most labels have already finished the design phase for their Spring/Summer 2015 Collection. This includes the Canada-based Herschel Supply Co. which previewed the new “Tarpaulin” Pack for its Studio Collection at Capsule Show New York. With a focus on simplicity, Herschel utilized … READ MORE

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Sneaker Freaker x Nike – “Genealogy of Innovation” Book

Sneaker Freaker has teamed up with Nike to produce a hardcover compendium celebrating the Swoosh’s history of footwear design. Entitled the Genealogy of Innovation, the retrospective clocks in at 240-plus pages, beginning in 1971 with the release of the first Nike shoe to carry a Swoosh. From … READ MORE

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Nike Air Raid “Peace”

For sneaker connoisseurs who came of age in the ’90s, the Nike Air Raid is a touchstone silhouette, embodying a time when the demarcation point between performance and lifestyle sneakers wasn’t so pronounced. In other words, the sneakers you wore on the courts had to look good … READ MORE

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Marc Newson x G-Star RAW – 10 Year Anniversary Collection

Since 2004, designer Marc Newson has collaborated with G-Star RAW on seasonal collections, which have become renowned for architectural constructions, streetwear references and premium fabrications, as well as graphics that convey Newson’s distinctive aesthetic. An upcoming 10-year anniversary collection is highlighted by a satin bowling jacket, featuring … READ MORE

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adidas ZX Flux Tech “Reflective”

The new adidas ZX Flux Tech silhouette gains a new and noteworthy entry into its ranks, the adidas ZX Flux Tech “Reflective.” The shoe features a grey textile upper adorned with a a subtle geometric print and silver reflective detailing at the three-stripes, heel and eyelets. The … READ MORE