Just came back from meeting Martin Lotti, the designer of the Air Max 360, at 255 here in NYC. He gave a great back story on the development of the Air Max 360. Some of the innovation stories and some of the hidden design elements of the Air Max 360. There’s a hidden element that’s related to his newborn son, if you find it let us know, Martin wouldn’t say what it is.

The sneaker wall outside 255 has been updated to celebrate the 3 Decades of Cushioning.

> Took a bunch of photos, you can find them in the Freshness Gallery

> Also see the ‘3 Decades of Cushioning’ Story