Adidas has been in the shoe customization for a min now – since 1983 with the original adicolor. They recently rerelease the adicolor during the Adidas 35th Anniversary campaign. In 2006, adicolor makes a return, teaming up with some of the world’s best known and highly regarded creatives to produce original and totally unique pieces based on iconic footwear and apparel from the past.
This past weekend Adidas launched the adicolor teaser site with some notes on what’s coming up soon.
Peep it www.adidas.com/adicolor