Freshness Feature: B.Q.E. + CLUSTER

By - January 30th, 2006

Edited by Poe
Photos by Debre

Freshness Feature: B.Q.E. + CLUSTER

Early this month, Freshness contributor Debre had the opportunity to check out the brand B.Q.E. and its store CLUSTER on the Lower East Side of NYC…


CLUSTER – B.Q.E. Official Store
100 Stanton Street
New York NY, 10002
TEL: 212-253-2097

> CLUSTER New York

B.Q.E. – The Brand

Kota Kuramoto, a designer from Japan, always sought to create a brand which fused street fashion styles of Tokyo into New York’s. In 1998, he established the brand B.Q.E. to do just that.

Since then, products from B.Q.E. appeared in magazines such as ID, Trace, DAZED & CONFUSED. It also has a following within the Music/Hip-Hop community, spotted on everyone from Q-Tip to DJ Krush.

One item that best illustrate Kota’s goal is the B.Q.E. SUKA REVERSIBLE JACKET. Velour on one side, satin on the other, with detailed embroideries on both, this jacket is a reminiscence of uniforms wore by biker gang members around Tokyo.

Freshness Feature: B.Q.E. + CLUSTER
B.Q.E. Suka Jacket – Satin Side, Front

Freshness Feature: B.Q.E. + CLUSTER
B.Q.E. Suka Jacket – Satin Side, Back

Freshness Feature: B.Q.E. + CLUSTER
B.Q.E. Suka Jacket – Velour Side, Front

Freshness Feature: B.Q.E. + CLUSTER
B.Q.E. Suka Jacket – Velour Side, Back

CLUSTER – The Store

In 2000, with the growth of B.Q.E., Kota set up shop in the heart of Lower East Side and named the store “CLUSTER”. The shop is at its current location since 2002 carrys the entire B.Q.E. collection, which includes denim, t-shirts, and accessories as well.

Freshness Feature: B.Q.E. + CLUSTER
Cluster Store Front

Freshness Feature: B.Q.E. + CLUSTER
Inside Cluster

Freshness Feature: B.Q.E. + CLUSTER
B.Q.E. T-shirt

Freshness Feature: B.Q.E. + CLUSTER
B.Q.E. Varsity Jacket

Freshness Feature: B.Q.E. + CLUSTER
B.Q.E. iPod Case

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