HUF x Barry McGee adicolor – Controversy Ends

By - May 2nd, 2006

Even with an apologetic press release, adidas was still unable to calm the growing criticism over the release of the HUF x Barry McGee adicolor shoe. To end further backlash, adidas made the decision to withdraw all the unsold HUF x Barry McGee adicolor sneaker this weekend. In a statement, adidas wrote,

Out of respect to those offended and to demonstrate our deep commitment to inclusiveness and diversity, we have chosen to pull the remaining shoes from the marketplace.

adidas also added,

We deeply regret the misinterpretation of our intentions. Diversity is a core value of the Adidas brand and no offense to any group or person was ever intended.