Levi’s Japan just released a new denim line last month. The new line, FLU, targets “sports loving” consumers. FLU denims will offer much more mobility and freedom, enough for wearers to carry out athletic activities.
With the upcoming World Cup 2006, FLU will introduce soccer inspired clothing this year. One is FLU’s high performance stretch jeans, with detailed stitching on the side-seams for durability as well as rubber print on the thigh area for ball-trapping. Another is a t-shirt made of tri-layer, hi-tech fabric that absorb and diffuse body heat.