Freshness Feature: New Era Flagship – Grand Opening

By - May 26th, 2006

With hip-hop music blaring in the background, the New Era Flagship Store opened on May 20th to much fanfare. Located within blocks of Washington Square Park and NYU’s main campus, New Era went all out for this grand opening event…

New Era Flagship Store [Google Map]
9 East 4th Street
New York, NY 10003

> Freshness Gallery: New Era Flagship Store

More after the jump…

“Fit for the Streets Tour” Bus [Freshness Gallery: New Era Flagship Store]

With a large black bus, part of New Era’s “Fit for the Streets Tour” road show, parked in the front. There is no mistaken where the New Era Flagship would be. For the event, New Era invited 2 cap customizers to put their magic touches on plain white cap. Also, to hark back to its athletic wear roots, the company dispatched staffs, in New York Yankees and New York Mets uniforms, to hand out stickers on every nearby street corners.

Cap customizers [Freshness Gallery: New Era Flagship Store]

Staffs handing out stickers [Freshness Gallery: New Era Flagship Store]

With beautiful red brick décor and maple hardwood floors, the 2,000 square feet boutique is steps away from NYU’s main campus. The space was designed by architectural firm TPG, who also designed retail spaces for Barney’s New York and the NBA store. A unique aspect of the store is the pull-out shelving unit, located right behind each display units. Specially designed for this store, it allows the staffs to have quick access to the inventories as well as a guarantee that this store will always have the right size on hand.

Red brick decor [Freshness Gallery: New Era Flagship Store]

Maple flooring with logo inlay [Freshness Gallery: New Era Flagship Store]

Special shelving units [Freshness Gallery: New Era Flagship Store]

Grand opening day [Freshness Gallery: New Era Flagship Store]

Lastly, the caps, and there is a lot of them. Rolls after rolls, at our fuzzy estimation at best, there are 300+ on display. This is the only store that will have all of New Era product lines in one place, including in store exclusives (embrodiery & camo), unique limited edition (diamond & gold), and the premium EK line. There are even non-headwear accessories, like Gabriel Urist gold pendants. However, New Era staffs confessed, there isn’t enough room to display ALL of New Era’s products. So, the inventory will be rotate at a regular basis. Much thanks to the crew of New Era for making this feature possible.

Rolls and rolls of caps [Freshness Gallery: New Era Flagship Store]

Goods from the EK line [Freshness Gallery: New Era Flagship Store]

Gabriel Urist pendants [Freshness Gallery: New Era Flagship Store]