Freshness Feature: SECRET BASE – Store

By - July 10th, 2006

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Located right between JR Shibuya Station and JR Harajuku Station, SECRET BASE’s store is in close proximity of the much hyped Tokyo Hipsters Club. The store sits on the top floor of a newly built low-rise…

SECRET BASE
6-12-7 J-Cube A-3 | aarow right Freshness Feature: SECRET BASE   StoreMap (Japanese Only)
Jingu-mae, Shibuya-ku
Tokyo, Japan
TEL #: +81-03-5467-8014
www.secret-b.com

> Freshness Feature: SECRET BASE

Feature continues after the jump

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SECRET BASE’s Exterior [Freshness Gallery: SECRET BASE Store]

With a bare concrete interior, the store infused an industrial/military feel to it, with exception that it is in a newly built building. To further the idea of a “base”, all the lighting controls are styled analog flip switches and store inventories are kept behind a “bunker-like” cubicle.

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SECRET BASE’s Interior [Freshness Gallery: SECRET BASE Store]

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SECRET BASE’s Interior [Freshness Gallery: SECRET BASE Store]

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SECRET BASE’s Interior [Freshness Gallery: SECRET BASE Store]

Always mindful of their customers, Hiddy and staffs added in-store only edition of their toys that actually coincide with different holidays and weather. It is to thank customers for making the trip to the store. There is, for example, a Valentine’s edition that is only on sale on Valentine’s Day. Even a clear blue edition of certain figurines that is only on sale during rainy days, like this recently released PUSHEAD version of Skull Pirate.
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PUSHEAD Skull Pirate (Rain Day Edition) [Freshness Gallery: SECRET BASE Store]

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Garbage Pail Kids Collectibles [Freshness Gallery: SECRET BASE Store]

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SECRET BASE’s Toys [Freshness Gallery: SECRET BASE Store]

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SECRET BASE’s Toys [Freshness Gallery: SECRET BASE Store]

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SECRET BASE Accessories [Freshness Gallery: SECRET BASE Store]

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SECRET BASE Apparel [Freshness Gallery: SECRET BASE Store]

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