This is the year of Air! Earlier this year Nike started celebrating Air with the release of the History of Air, followed by the 3 Decades of Cushioning and climaxed with the release of the Air Max 360. Nike continues to celebrate Air this month with something called Air Everywhere – Run on Air and Ball on Air. On the Nike Air website, there are two fun interactive features based on Run on Air and Ball on Air. Choosing a runner or a baller, a user can use their keyboard to interact with the runner or ball; for instance hitting the “K” key the user is hit with a blast of ice cubes as she runs, hitting “A”, “S” or “Q” changes the runners environment. Air Everywhere also introduces the Air Max 180 runner and basketball shoes.