Aside from NIKEiD and the recently revised Nike Air website, one Nike website that always stood out for us is the Genealogy of Speed. Launched in 2004, in conjunction with an exhibition designed by L/E/D, the interactive website tells the lineage of Nike.
Filled with rare photos, videos, and stories from the Nike archive, it traces the association of current product models back to Nike’s storied past. Even all the way to the 1966 Geoff Hollisterï¿½s Steeplechase Shoe, handmade by Nike co-founder Bill Bowerman. Though the genealogy stops at 2004, any one would be intrigue by the fantastic history the site holds.