Nike presents the Kobe ï¿½24ï¿½ Premium Pack, a collaboration between Kobe and Stash/NORT in celebration of the love and passion for basketball and the culture that surrounds the game. The Pack is the first collaboration between basketball superstar Kobe Bryant and the Street label – NORT. The design combines the two worlds together and creates energy in which Kobeï¿½s amazing performance on court and Stashï¿½s unique street culture off court entwine perfectly.
The collaboration between Kobe and Stash represented a perfect match. Kobe is the most acclaimed basketball superstar who always sparks the flame of new brilliance, just like how he scored 81 points in a 122-104 victory against the Toronto Raptors last season. New York City based graffiti artist Stash, who takes the helm of NORT, played an influential role in the culture that surrounded basketball, then and now.
ï¿½Whenever you’re working with a new partner on something like that the energy is always highï¿½, Kobe commented with great excitement, ï¿½It’s always good when we do something like that because then you get to see the creative juices that come from that, and looking at their input and the concepts that they take from the shoe and the inspiration behind the shoe and to be able to put that into motion. The collaboration with Stash is to celebrate the love and passion for basketball and I hope it can spread my own basketball culture and spirit on and off the court.ï¿½
24: Reflection of Kobeï¿½s 24 hour-a-day dedication to basketball
The shoe project was initiated by Nike. Nort answered to a specific Nike request to a small selection of specialist sneaker friends to work on special sneaker design on the Zoom Kobe1 in All-Star Weekend and was sent on the mission, which ultimately led to the first ever Kobe/ Nort collaboration. ï¿½It was my main designer Jared, who worked on our interpretationï¿½, Stash called out, ï¿½he was the creative brain of our Nort teamï¿½.
The collaboration features the theme of ï¿½24ï¿½ which represents Kobeï¿½s 24 hour-a-day dedication to basketball, the sport that has served as his canvas over the years. Stash understood Kobeï¿½s never ending passion which echoed to his own uncompromising devotion to creativity, leading to the creation of ï¿½24ï¿½ as the main theme.