Last week, Freshness visit the UNDRCRWN booth at the Magic tradeshow. It was filled with products for the upcoming season, including the new colorways for their LAYUP sneaker series, with each beared a strip of the UNDRCRWN signature “dimple” material. The biggest crowd drawer, however, was a customerized lounge sofa, covered with the “dimple” material.

> UNDRCRWN

More pictures after the jump,