Johnny Cupcakes will be throwing a huge release party at 7pm on Friday, October 13th at the Boston location at 279 Newbury St. The release of this first series is a collaboration with illustrator Thom Glick called, ‘There’s Something In The Cupcake Mix!?!’.
What sets this release apart from others is the fact that these shirts will be packaged in actual sealed Cupcake Mix Boxes! This unique style of packaging was a creative collaboration between Johnny Cupcakes and PILOT. PILOT is a new Boston-Based design firm, known throughout the toy packaging industry for their work on such properties as Star Wars, Disney, and now Johnny Cupcakes! PILOT and JC worked in concert together to develop a style of packaging that would not only compliment the product, but also capture the collectible-essence of the series.
In addition to tons of random surprises, the first 100 customers will receive limited Johnny Cupcakes tote/trick or treat bags packed with goodies; Halloween-themed cupcakes will be given out to the first 200-300 customers.
Peep 2 new shirts after the jump…