Christie’s and Nike Announce Sneakers Auction

By - October 13th, 2006

Christies and Nike Announce Sneakers Auction

Public Auction, Free entry
Event Date: Wednesday, November 1, 2006, 19.00pm
Theaterstrasse 10
8001 Z�rich

Christie’s and Nike announce the first-ever auctioning of sneakers by a major auction house, a charity sale to benefit Schtifti, a Swiss foundation promoting health for young people through freestyle sports. The auction will take place on Wednesday, 1 November 2006 in Zurich’s trendiest night spot Mascotte near Bellevue.

Christie’s will auction five pairs of the +41 Nike iD Air Max, part of the Nike Air Max 1 series which represent an iconic shoe in sneaker history. The shoes being auctioned were designed by Lausanne’s star young design firm +41. By personalizing the sneakers with eyes, +41‘s intention was to switch the ordinary roles: instead of people looking at the sneakers, it’s the sneakers that look at you.

Now Nike will offer five pairs of the +41 Nike iD Air Max from the exclusive numbered series of 41 packages which consists of a:

  • a pair of +41 NIKEiD Air Max 1
  • a +41 Air Max 1 artwork t-shirt
  • a pack of stickers

Read more after the jump…

The eyes also represent +41‘s vision of Nike Air History: they see and show a revolutionary system which brought something new to sports technology and definitively changed the sneaker scene. These shoes were originally sold only at the niche boutique Thomas I Punkt store in Hamburg, with all benefits going to a charitable organization. Due to overwhelming demand all models sold out before the release.

Each lot represents a unique item, because there will only be one shoe sold in each size, and there may thus be strong competition for certain shoes. The broader market for sneakers has been growing rapidly as the shoe-fanatic market sector rises in economic status. In late September, for example, a pair of Nike Air Jordan IV sold for more than $5,200 online and limited edition sneakers designed by couture specialists commonly sell for prices rivaling those of more traditional luxury footwear.

Christie’s is the world’s leading auction house, a name and place that speaks of extraordinary art, unparalleled service, and international glamour. Founded in 1766 by James Christie, Christie’s conducted the greatest auctions of the 18th, 19th and 20th centuries, and today remains a popular showcase for the unique and the beautiful. Prices range from $200 to over $80 million. In 2005 Christie’s annual global sales increased 38% to $3.2 billion, the highest total in company history and propelling the auction house into global market leadership

The Zurich office, located next to the famous Kunsthaus, was opened in 1978. Christie’s began holding bi-annual auctions for Swiss Art in 1991 and regularly hosts preview exhibitions, lectures, charity auctions and other special events, which are very popular among both collectors and art connoisseurs.