The LeBron NYC Pop-Up Store & Exhibition opened today to a select group of NikeBasketball.com registered members. The space was designed by Eight Inc., the same people behind the beautiful Apple Stores around the world. Graphics through out the space were designed by Object (Weston Bingham and Warren Corbitt) in collaboration with Eight Inc.
Visitors to the space walked into a circular area with sound bites from moments in LeBron’s career.
Click below to see the rest of the space…
476 Broome Street
New York, NY 10013 | > Map
November 12th – November 15th
Sunday 11/12 – noon – 5pm
Monday 11/13 – 4pm – 10pm
Tuesday 11/14 – noon – 10pm
Wednesday 11/15 – noon – 10pm
A moment from LeBron’s life is encapsulated in each of the floating tubes.
The housing projects where LeBron grew up.
Fruity Pebbles is LeBron’s favorite cereal growing up… Wondering how LeBron got his size (6-4, 240)? This edition of the Zoom LeBron IV are inspired by Fruity Pebbles.