A t-shirt is more than just a t-shirt. It’s an expression of who you are. Where you’ve been, what you love. And with hundreds of limited edition t-shirts to choose from each year, you’ll always find one that says exactly how you feel. That’s the UT philosophy.
Mark your calenders because on April 28th, UNIQLO will be launching UNIQLO T-Shirt (UT) in Harajuku, Tokyo, a new store concept designed by UNIQLO creative director Kashiwa Sato whose vision is that of a futuristic convenience store for t-shirts. Each t-shirt style will be displayed on forms in stainless steel display cases, with the individual t-shirts packaged in clear plastic canisters resembling tennis ball cans. The new store will be more that 5,000 sq ft spread out over four floors, three for selling space and the fourth will be a gallery space.
In celebration of the opening of the UT store, UNIQLO has launched the UT Project, a limited-edition collection of t-shirts designed by renowned artists, designers, photographers and musicians including Terry Richardson, Nobuyoshi Araki, Kai Kh ¼ne, Bjorn Copeland of Black Dice, Kim Jones, Peter Saville, Gareth Pugh, Solve Sundsbo and many more. With approximately 1,000 unique t-shirt styles being delivered each year as part of the UT Project from these artists as well as other collaborative efforts such as ECM Records, the Evolution Store in Soho, NY, and many, many others, there is sure to be a style for everyone.
Don’t be disappointed if you’re not in Harajuku, Tokyo, the t-shirts will be available at the UT store and UNIQLO stores worldwide with nearly 100 new styles being introduced to the New York global flagship store each month.
More info after the jump…
Last but not least, the image campaign for the UT Project will be shot by Terry Richardson featuring Missy Rayder, Michael Pitt, Alison Mosshart, and Japanese photographer Keiichi Nitta as well as a group of NY-based up-and-coming artists and future visionaries wearing their favorite UNIQLO t-shirts. In order to find the rising creative talents featured in the campaign, UNIQLO embarked on a multi-media grassroots search that included canvassing the ultimate “self-expression destination” MySpace.
The complete collection of Richardson’s photographs will be featured in a limited-edition hardcover book printed by DNP (Dai Nippon Printing Co., Ltd), and will be sold at UNIQLO stores worldwide starting in mid-May. In addition, a 10-page excerpt from the book will be included in UNIQLO Paper No. 2, UNIQLO’s in-house magazine, which will be in stores at the end of the month. A select group of images will also be featured in an outdoor campaign, as well as in UNIQLO stores worldwide, including an exhibit on the 4th floor of the UT store in Tokyo that will serve as a gallery space.