Freshness Feature: PT3 – ULTRAMAGNETIC COLL.

By - April 28th, 2007

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As previously mentioned, 32 teams will pit against each other on Saturday’s 3rd season of PUMA Table Tennis Tournament (PT3). Winners and runner-ups will walk away with more than just bragging rights. Each will be the first to receive this limited edition paddle and balls by NY-based creative agency, aruliden.

Envisioned specifically for PT3 by co-founder of aruliden, Johan Liden. This paddle and balls set, named ULTRAMAGNETIC COLLECTION, is like no other. Instead of being fabric based, the enclosure on ULTRAMAGNETIC COLLECTION is made of durable ABS plastic, similar to those found in bike helmets. A thin layer of foam lined the interior, to cushion the contents. Another unique aspect is how the user access his/her gears. There are no zipper of Velcro fasteners. Instead, aruliden affixed series of magnets within the ABS plastic. This allows the players to open the case in multitude of ways, without any hinge to hamper their access. The ULTRAMAGNETIC COLLECTION will be available in 2 colorways: black and white. More information on availability to come.

> PUMA
> aruliden – PT3

> Freshness Feature: Interview with Johan Liden/aruliden
> Freshness Feature: PT3 – Tournament Photos

More photos after the jump

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PUMA x aruliden – PT3 ULTRAMAGNETIC COLLECTION – White

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PUMA x aruliden – PT3 ULTRAMAGNETIC COLLECTION – White
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PUMA x aruliden – PT3 ULTRAMAGNETIC COLLECTION – White

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PUMA x aruliden – PT3 ULTRAMAGNETIC COLLECTION – White

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PUMA x aruliden – PT3 ULTRAMAGNETIC COLLECTION – Black

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PUMA x aruliden – PT3 ULTRAMAGNETIC COLLECTION – Black
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PUMA x aruliden – PT3 ULTRAMAGNETIC COLLECTION – Black

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PUMA x aruliden – PT3 ULTRAMAGNETIC COLLECTION – Black

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