Freshness Feature: TEMAS

By - April 28th, 2007

temas1 sm Freshness Feature: TEMAS

Produced by Debre
Photos by Poe
Co-written by Daniel Earl

TEMAS (Technology And Mind Association)

As team members of Freshness were in Tokyo, they were fortunate to stop by this rare shop, simply known as TEMAS. Hidden away in Tokyo’s trendy neighborhood of Aoyama, TEMAS is renown all over Japan for its specialty: black dye. The brand focuse in using an ancient Japanese black pigment dying technique, a secret process passed-on by respected Kyoto craftsmen since the Hei-An Era (794 AD – 1185 AD), some 1,000 years ago, when the city of Kyoto was still the capital of Japan.

> TEMAS (Japanese Only)

> Freshness Feature: TEMAS – Product Line

More after the jump

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[Freshness Gallery: TEMAS]

Known as “The Blackest Black”, a new concept formed by TEMAS. It introduced a very unique Japanese tradition – Kyoguro Montsuki Zome, which means “Kyoto Black Dye”. It is an important dying technique and a vital aspect in Japanese history. As many Japanese traditions are passed on till today, the Japan’s ultra-modern society have begun to recognize the importance of some of the country’s ancient crafts.

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[Freshness Gallery: TEMAS]

Kyoto, a city known for its traditional architectures, arts, and culture. It is also known for centuries-old kimono dying techniques. Craftsmen were honored by the government for their skills. A selected few received the prestigious seal-of-approval, a proof that their skills were one and only in a specific technique. Fame and honor soon followed. Centuries ago, it was custom to wear a black kimono for certain celebrations and occasions. People were eager to have their black kimono as the darkest. And this is how fabrics by TEMAS became prominent and highly desirable.

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[Freshness Gallery: TEMAS]

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[Freshness Gallery: TEMAS]

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[Freshness Gallery: TEMAS]

With 2 stores in Kyoto, TEMAS’ city of origin, it is the shop located in Tokyo’s trendy Aoyama neighborhood that gets a loyal customer base. Fashion oriented shoppers would find the simple shop as a strong antidote to contemporary lifestyle. It brings back needed attention to the old traditions, while mixing them with new generation’s fashion senses . The fascinating black interior, in its own right, is something to see. The wooden flooring has been scrubbed with black ink. The shop introduce shoppers to more than 1200 years of traditions and assures them the same legendary Kyoto craftsmanship.

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[Freshness Gallery: TEMAS]

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[Freshness Gallery: TEMAS]

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[Freshness Gallery: TEMAS]

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[Freshness Gallery: TEMAS]

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[Freshness Gallery: TEMAS]

TEMAS – Aoyama
3-14-10 Minami Aoyama | aarow right Freshness Feature: TEMAS Map (Japanese Only)
Minato-ku, Tokyo
TEL #: +81-03-5414-3710
www.temas.jp/shop/aoyama

TEMAS – Kyoto Flagshop
Otabisho-nishi, Shijyoudera-cho | aarow right Freshness Feature: TEMAS Map (Japanese Only)
Iidaya Building 1 Fl.
Shimogyou-ku, Kyoto
TEL #: +81-07-5211-2129
www.temas.jp/shop/kyo

TEMAS – Pontocho
122-1 Ishiya-cho | aarow right Freshness Feature: TEMAS Map (Japanese Only)
Nakagyou-ku, Kyoto
TEL #: +81-07-5257-1951
www.temas.jp/shop/kyo_1

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