TOPSHOP x Kate Moss – Pre-Launch Pandemonium!!!

By - May 1st, 2007

TOPSHOP x Kate Moss   Pre Launch Pandemonium!!!
Photo by Carl de Souza – AFP/Getty

As announced before, this week marks the global launch of the supermodel Kate Moss’ new collaboration with London-based retailer TOPSHOP. While the rest of the world waits for the release, hundreds of Londoners lined up for hours this morning for the pre-launch release at TOPSHOP Oxford Circus store. The designer herself, Kate Moss, made a brief appearance at the store front. Meanwhile, shoppers made a mad dash into the store. Each shopper only had 20 minutes and limited to 5 purchases only, in the fear they might re-sell the items on eBay. The collection will be release world-wide at exclusive stores, such as at Colette (France), Corso Como (Milan) and BARNEYS (US)

Check out the CNN report (+ video) on the London pre-launch release and a behind-the-scene clip on the collection with Kate Moss on YouTube.

> Kate Moss TOPSHOP

> Kate Moss wannabes mob London store [CNN]
> Kate Moss for TOPSHOP Preview [YouTube]