Our sister site, nitro:licious has a yet another dope interview with Lanie, the Creative Director of Hellz Bellz. If you’re a fan of her goods, read on and get to know her a lil more and there you can find a sneak peak of her upcoming gear…

Q: What produces a trend and where do you find forced trends occurring?
Lanie: Trends are usually produced when innovative and progressive looks are taken from the streets and later take on a life of it’s own to become the “new look”. Often times I see “forced trends” occurring amongst individuals who have no sense of individuality.

> nitro:licious - Lanie / Hellz Bellz Interview