In Beijing, Nike created a location called the Nike 706 Space. Imagine the Nike 255 Studio in NYC or the Blu House Los Angeles in warehouse proportions. 706 is in an area called 798, this art commune has been turned into artist spaces, galleries, cafes and restaurants – large scale urban planning. The Nike 706 Space broke ground a few months back with the Air Force 1 25th Anniversary celebration. 706 is currently hosting the Michael Lau – Mr. Shoe exhibition. Here’s the “Making Of” video. Very cool!
http://nike706.com.cn/”>> Nike 706
http://freshnessmag.com/v4/2007/01/11/air-force-1-25th-bejing-celebration/”>> Freshness: Nike 706 Air Force 1 Celebration