The Nike+ team recently sponsored a race in São Paulo with about 11,000 people running. At the race a special space was created to simulated the Nike+ Motivation commercial for anyone to chill and learn about the Nike+ system. Surrounding the space were simulated scenes of São Paulo, “run” music were played within the space. Runners entering the space were encouraged to log their runs on the spot. See below for a photos and a video of the event.

Local artist Flip designed some one of a kind tee shirts for the event, look out for a giveaway of the one of a kind shirts.

> Nike+