Freshness Feature: The PUMA Store – Union Square

By - August 9th, 2007

Here’s a look at the recently opened PUMA concept store at Union Square in NYC. This incredible new store is designed by Paolo Lucchetta

As part of the ship-container concept, the store’s fixtures can be mixed and matched in various ways, giving each store the ability to create its own style. Fixtures are positioned in space by being mounted on walls, laid on the floor or suspended from the ceiling. Store designer Paolo Lucchetta, of RetailDesign SRL, said he hopes to connect the energy of the city with the “soul” of PUMA with such amenities as a “Meet New Friends” social area and a bike rental park. The store will feature a broad range of products from sport performance, such as golf and running, as well as footwear, apparel and accessories.

The PUMA Store – Union Square
33 Union Square West
New York, NY 10003
212 206 7761