As part of the highly anticipated Fall/Winter’07 collection line-ups, adidas Originals will debut its “Black & White” collection in Singapore on 25 August 2007. To launch the collection in Singapore, adidas has invited Theseus Chan of the renowned “perfect imperfect” WERK magazine to do a special art installation entitled adidas Originals BLACK&WHITE BLACK&WERK to celebrate the collection.
With adidas Originals “Black&White Black&WERK,” WERK will present 40 objects from the adidas Originals Black & White collection set in a environment that intervenes with the adidas Originals Concept Store at Pacific Plaza in Singapore.
For the adidas Originals Black & White collection, the key product will be the limited edition Swarovski-studded all black “adidas Originals Superstar 1 – Swarovski”. This special Superstar gets the blink treatment with about 500 black Swarovski Crystals on each side of the shoe. Singapore will have seven pairs of this Superstar 1 – Swarovski.
adidas Originals BLACK&WHITE BLACK&WERK
25 August 9 September 2007, 11am 9.30pm.
adidas Originals Concept Store
See photos of the installation and opening below…