On the first day of the trade show circuit here in Las Vegas, we had the opportunity to drop and see the upcoming product line from New Era. The appealing new product to come out of the design office in Buffalo will be the launch of New Era apparel collection. Aimed at customers with active lifestyle, the new collection will be constructed from comfortable fabrics with simple designs, while others will have wild graphics, all to permit wearer to mix & match with their New Era head gears.
Another is the New Era’s EK Collection. Named after the initials of Enrhardt Koch, the founder of New Era, the EK Collection aims at hat wearers looking into headgears other than in the form of a baseball cap. Traditional styles such as duckbill, newsboy, and etc… are all available in cotton, wool and premium materials, like leather and cashmere. Originally only available through New Era Flagship Stores, the collection been really well received since its launch 2 years ago, that New Era will made the line more widely available at selected retail points.
Look forward to the coming months when New Era will launch some more interesting products.
More photos after the jump…