WHIZ Limited x New Balance – Pride 580

By - September 4th, 2007

WHIZ Limited x New Balance   Pride 580

Our friends at Japanese apparel label whiz limited just released their 2nd collaboration with New Balance, a limited edition version P580 model. Along with the P680 model, these were the very first basketball sneakers created by New Balance. Unlike other basketball sneakers, New Balance decided to forgo cow hide. Instead, high quality goat skins were used for a softer fit. In 1980’s, the P series (P means Pride) was known to be worn by the Los Angeles Lakers’ legendary forward James Worthy.

Because of this collaboration, both labels were able to push into unfamiliar realms. New Balance, whose mainstay in most collabs were running sneakers, made a decision to utilized its less known basketball footwear. In turn, whiz limited applied its signature plaid pattern for 2007, on portions of the upper, the interior lining, and the laces, something that is quite rare for the label. whiz limited creative director, Hiroaki Shitano explained “After visiting the NB exhibiton, the P580 model just caught my eye. Even before the start of the project, I already had it in my mind that P580 will be my choice for this collaboration.” says Hiroaki.

The special edition will only be available at 2 retail locations: whiz unlimited flagship store Lump in Harajuku part of Tokyo. The other is mita Sneakers. It retails for JP¥ 14,490 (~US$ 130). Photo by Debre.

NOTE: whiz x NB M574 photo on mita Sneakers website interview is the actual prototype and will not be on sale

> whiz limited (Japanese Only)

> New Balance

More photos after the jump…

WHIZ Limited x New Balance   Pride 580