PUMA x Yo! MTV Raps – Pre-Launch Event – New York

By - September 18th, 2007

A queue started to form an hour before the special PUMA x Yo! MTV Raps pre-launch event last Friday evening, September 14th. The event, which took place at PUMA New York SoHo Flagship, saw hundreds of guests, including friends from Mighty Healthy, rude, Complex, Wieden+Kennedy, and Female Sneaker Fiend. DJ Evil Dee got the festivities started while the crew from Cutting Edge Barbers gave free hair cuts through out the night. Meanwhile, the fully staffed store was ringing up purchases of the Yo! MTV Rap and other PUMA merchandises. The event hits its climax when Brooklyn’s own Black Moon performed live in the midst of the audience and concluded with a few break-dancers showing off their moves.


> PUMA x Yo! MTV Raps

More photos after the jump…