Review: NIKEiD Studio @ Niketown New York

By - October 18th, 2007

freshness feature Review: NIKEiD Studio @ Niketown New York
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A new NIKEiD Studio recently opened at Niketown New York after closing its doors at the 255 Elizabeth Street location last month. Located on the 5th floor of NTNY, the new space feels more like a design studio, where the 255 space was more casual and at times a cool place to hang out. Appointments are still required but customers can also purchase pre-iDed designs right off the wall. Most exciting are the new options available to the Studio which includes a brand new palette, new materials and a brand new shoe to iD – Air Classic BW!!

The NIKEiD Studio will have an opening event this coming Saturday from 12pm to 1pm, click here for more info.

NIKEiD Studio @ Niketown New York
6 East 57th Street | aarow right Review: NIKEiD Studio @ Niketown New YorkMap
(Near 5th Avenue)
New York, NY 10022
For appointments visit: NIKEiD.com

Read the rest of the review below…

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The exterior has been transformed into a showcase and interactive iD window as well. Passerbys can stop and quickly iD a sneaker on the spot and it to themselves to finish later.

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The entrance features a sneaker wall of recent designs from consumers.

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Apparel is another new option that can be designed at the studio, tee shirts and Nike Pro products are available.


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Air Classic BW iD!!! HOT. More photos on this in a bit.

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All the other favorites are also back, Air Max 90, Air Max 95, Dunk Low and Dunk High.

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Fresh new option: Crinkled patent leather.

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Also very cool are original sketches for several of Nike’s most classic sneakers. Note the sketch for the Air Classic BW!!

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Here is my design – simple crinkled patent leather black and white and crinkled chlorophyll for a little pop. The price for Air Classic BW is US$130.

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Loving this new takeaway, it’s a credit card sized card with your design printed on the front…

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…and your design info on the back.

NIKEiD Studio @ Niketown New York
6 East 57th Street | aarow right Review: NIKEiD Studio @ Niketown New YorkMap
(Near 5th Avenue)
New York, NY 10022
For appointments visit: NIKEiD.com

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