Last evening marked the official opening celebration of the 3rd Billionaire Boys Club + Ice Cream flagship here in New York City. Friends, families, and well-wishers jam packed the store on West Broadway in SoHo, as Nigo and Pharrell greeted fans inside & outside of the store.
Designed by Wonderwall of Japan, the store will hold the complete collection of BBC and Ice Cream apparel & footwear. The store will be open 7 days a week, a great destination for the holiday shopping season.
More photos after the jump…
Darryl “D.M.C.” McDaniels
Kevin “Saer” Leong
Nigo and Pharrell