Billionaire Boys Club + Ice Cream – Opening Party

By - November 29th, 2007

Last evening marked the official opening celebration of the 3rd Billionaire Boys Club + Ice Cream flagship here in New York City. Friends, families, and well-wishers jam packed the store on West Broadway in SoHo, as Nigo and Pharrell greeted fans inside & outside of the store.

Designed by Wonderwall of Japan, the store will hold the complete collection of BBC and Ice Cream apparel & footwear. The store will be open 7 days a week, a great destination for the holiday shopping season.

Billionaire Boys Club / Ice Cream New York
456 West Broadway | Map
New York, NY 10012
> BBC/Ice Cream

> Additional BBC/Ice Cream coverage on nitro:licious
> Additional coverage on Complex
> Additional coverage on Miss Info’s Blog

More photos after the jump…

Teyana Taylor

Aaron Reid

Darryl “D.M.C.” McDaniels


Kevin “Saer” Leong


Swizz Beatz

Nigo and Pharrell