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Last evening marked the official opening celebration of the 3rd Billionaire Boys Club + Ice Cream flagship here in New York City. Friends, families, and well-wishers jam packed the store on West Broadway in SoHo, as Nigo and Pharrell greeted fans inside & outside of the store.
Designed by Wonderwall of Japan, the store will hold the complete collection of BBC and Ice Cream apparel & footwear. The store will be open 7 days a week, a great destination for the holiday shopping season.
Billionaire Boys Club / Ice Cream New York
456 West Broadway | 
Map
New York, NY 10012
> BBC/Ice Cream
> Additional BBC/Ice Cream coverage on nitro:licious
> Additional coverage on Complex
> Additional coverage on Miss Info’s Blog
More photos after the jump…
Teyana Taylor
Aaron Reid
Darryl “D.M.C.” McDaniels
KAWS
Kevin “Saer” Leong
Cypher
Swizz Beatz
Nigo and Pharrell
