Last evening marked the official opening celebration of the 3rd Billionaire Boys Club + Ice Cream flagship here in New York City. Friends, families, and well-wishers jam packed the store on West Broadway in SoHo, as Nigo and Pharrell greeted fans inside & outside of the store.
Designed by Wonderwall of Japan, the store will hold the complete collection of BBC and Ice Cream apparel & footwear. The store will be open 7 days a week, a great destination for the holiday shopping season.
Billionaire Boys Club / Ice Cream New York
456 West Broadway | http://maps.google.com/maps?q=456+W+Broadway,+New+York,+NY+10012,+USA&ie=UTF8&z=16&iwloc=addr&om=1″>Map
New York, NY 10012
> BBC/Ice Cream
http://nitrolicious.com/blog/2007/11/29/bbc-ice-cream-nyc-opening-event-after-party/” target=_blank>> Additional BBC/Ice Cream coverage on nitro:licious
http://complex.com/blogs/2007/11/29/we-all-screamed-for-ice-cream/” target=_blank>> Additional coverage on Complex
http://missinfo.tv/?p=419″ target=_blank>> Additional coverage on Miss Info’s Blog
More photos after the jump…
Darryl “D.M.C.” McDaniels
Kevin “Saer” Leong
Nigo and Pharrell