The Birth of the “Just Do It” Slogan

By - February 5th, 2008
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As a part of CNBC’s, Swoosh: Inside Nike, program that will be broadcasted in less than a week, here is a look at how the “Just Do It” slogan became what it is today and how it came together. Don’t forget to tune in on February 12th to find out more about your favorite sneaker company’s past and history.