adidas x Diesel + New adidas Originals NYC Store

By - February 6th, 2008

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Berlin and New York will be the first metropolitan cities to welcome the new ADIDAS Originals Atelier retail concept, to be launched exclusively during their respective Fashion Weeks. Inspired by the characteristic traits of an atelier that symbolize the evolution of craftsmanship, the new retail concept forms a fresh identity by combining the brand’s incomparable sports authenticity with a contemporary look. The unconditional approach to individuality and expression shared by both brands is presented in the first Originals Denim by Diesel below-the-line campaign to celebrate both authenticity and originality. The general concept behind the different campaign executions is the expression of “83 original ways to successfully waste your time.” It presents playful, inspiring ways to celebrate originality by encouraging open and uninhibited self-expression. 83 inspirations will serve as an invitation for the public to share their ideas inside adidas Originals stores, online and at different events.

adidas Originals
136 Wooster St | aarow right adidas x Diesel + New adidas Originals NYC StoreMap
New York, NY 10012

> ADIDAS Originals

> DIESEL

More photos after the jump …

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