Nike Black History Month Event + Air Force 1…

By - February 25th, 2008

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February is Black History Month. In celebration of African American’s achievements in sport and their influences in American culture, Nike hosted a special event last Wednesday evening, February 20th, at the National Black Theater of Harlem.

The event, a mixture of live performance and entertainment plus commentaries on the impact of Black athletes, such as Michael Johnson, Carl Lewis, Sugar Ray Leonard, and the late Florence Griffith-Joyner. Nike also presented a few paris of customized Air Force 1 – Black History Month Edition, with color, patterns, and materials, long associated with African American. Details like ebony wooden lace tips and lace locks (dubrae) with “BHM08″ etched on. The highlight of the evening was a Q&A session with Tommie Smith and John Carlos, 2 figures forever etched in the history of Olympic games. It was during the 1968 Summer Olympics in Mexico City when the 2 athletes stood shoeless, with black socks, as they collected their medals for the 200 metre race. Gold for Tommie Smith and Bronze for John Carlos. When the national anthem played, both raised a fisted arm in black glove and bowed their heads, to signify the racial inequalities in the US. The Silver medalist Peter Norman of Australia, who is White, showed his support to their cause by wearing Olympic Project for Human Rights badge. The sensation and controversy caused the 2 athletes to be expelled from the game. 40 years later, many see the action of courageous action of the 2 individuals as a pivotal point in the struggle of racial equality on and off the field.

> Nike

More photos and YouTube clips after the jump…

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Spoken Words Performance

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Spoken Words Performance

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Spoken Words Performance

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Tommie Smith (Left), Ralph Green – Nike GM (Center), John Carlos (Right)

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Nike Air Force 1 – Black History Month Edition

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Nike Air Force 1 – Black History Month Edition

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Nike Air Force 1 – Black History Month Edition

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