As previously reported, Hiroaki Shitano, the designer behind the successful Japanese label http://shopping.whiz.jp” target=”_blank”>WHIZ Limited and retail concept http://zozo.jp/shop/lump”>LUMP, created a new line recently . A.W.A. or Authentic Wear Always, is a clear departure from all too common embellishments and appendages found on many apparels today. Instead, Shitano set out to re-introduce some of the classics, with a renew emphasis on the raw materials, the fit, and the details. One of the first from the new label is the 181 Rigid Denim. No fancy embroidered designs or add-on patches. Just a plain, 13.5 oz dark indigo selvedge denim with details, like original rivets and a button design imprinted with 5 stars plus branches of the Katsura tree. Available now in LUMP new flagship and its online store within http://zozo.jp” target=”_blank”>ZOZOTOWN shopping network.
3-21-2-28 Jinguemae | http://maps.google.co.jp/maps?q=%E6%9D%B1%E4%BA%AC%E9%83%BD%E6%B8%8B%E8%B0%B7%E5%8C%BA%E7%A5%9E%E5%AE%AE%E5%89%8D3-21-2&lr=lang_ja&ie=UTF8&oe=utf-8&client=firefox&ll=35.670663,139.70788&spn=0.001277,0.002537&z=19&iwloc=addr&om=0″ target=”_blank”>Map (Japanese Only)
Shibuya-ku Tokyo, Japan
TEL #: +81-03-5785-2644
http://zozo.jp/shop/lump” target=”_blank”>> LUMP [ZOZOTOWN]
More photos after the jump…