As previously reported, Hiroaki Shitano, the designer behind the successful Japanese label WHIZ Limited and retail concept LUMP, created a new line recently . A.W.A. or Authentic Wear Always, is a clear departure from all too common embellishments and appendages found on many apparels today. Instead, Shitano set out to re-introduce some of the classics, with a renew emphasis on the raw materials, the fit, and the details. One of the first from the new label is the 181 Rigid Denim. No fancy embroidered designs or add-on patches. Just a plain, 13.5 oz dark indigo selvedge denim with details, like original rivets and a button design imprinted with 5 stars plus branches of the Katsura tree. Available now in LUMP new flagship and its online store within ZOZOTOWN shopping network.
3-21-2-28 Jinguemae | Map (Japanese Only)
Shibuya-ku Tokyo, Japan
TEL #: +81-03-5785-2644
> LUMP [ZOZOTOWN]
More photos after the jump…