LUMP – A.W.A. 181 Rigid Denim

By - March 7th, 2008

awa denim 01 LUMP   A.W.A. 181 Rigid Denim

As previously reported, Hiroaki Shitano, the designer behind the successful Japanese label WHIZ Limited and retail concept LUMP, created a new line recently .  A.W.A. or Authentic Wear Always, is a clear departure from all too common embellishments and appendages found on many apparels today.  Instead, Shitano set out to re-introduce some of the classics, with a renew emphasis on the raw materials, the fit, and the details.  One of the first from the new label is the 181 Rigid Denim.  No fancy embroidered designs or add-on patches.  Just a plain, 13.5 oz dark indigo selvedge denim with details, like original rivets and a button design imprinted with 5 stars plus branches of the Katsura tree.  Available now in LUMP new flagship and its online store within ZOZOTOWN shopping network.

LUMP
3-21-2-28 Jinguemae | aarow right LUMP   A.W.A. 181 Rigid DenimMap (Japanese Only)
Shibuya-ku Tokyo, Japan
TEL #: +81-03-5785-2644

> LUMP [ZOZOTOWN]

More photos after the jump…

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awa denim 05 LUMP   A.W.A. 181 Rigid Denim

awa denim 04 LUMP   A.W.A. 181 Rigid Denim

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