Nike VS. MIKE 23

By - March 18th, 2008

Nike VS. MIKE 23
Scott Nelson, the mastermind behind the label http://mike23.com” target=”_blank”>MIKE 23 and a regular of LES, recently disclosed to http://murketing.com” target=”_blank”>Rob Walker of http://murketing.com” target=”_blank”>Murketing that http://nike.com” target=”_blank”>Nike sent him a “cease and desist” letter, claiming that MIKE 23 “infringe Nike and Converse’s trademarks” and connection to Michael Jordan. While Nelson has long insisted that the MIKE 23 label is a homage and tribute, rather a parody or anything worst. Nike isn’t having none of that and ordered Nelson to “orderly withdrawal of all infringing products from the market”. This effectively shut MIKE 23 down for good. Debates regarding this David vs. Goliath battle are trickling throughout the blogsphere since Murketing published the post. While most of us don’t have the right answers (since we are no lawyers), we do hope there is some sort of mediation between the sides. After all, the publicity generated by MIKE 23 the last few years have not hurt Nike’s image a bit at all.

For the complete article, click http://murketing.com/journal/?p=1102″ target=”_blank”>here.

http://murketing.com/journal/?p=1102″ target=”_blank”>> Murketing

http://mike23.com” target=”_blank”>> MIKE 23
http://nike.com” target=”_blank”>> Nike

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