honeyee.com – uniform experiment

By - April 6th, 2008

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Published on honeyee.com over the weekend was the first official look book from uniform experiment, the new label from Hirofumi Kiyonaga (SOPH., SOPHNET. & F.C.R.B.) and Hiroshi Fujiwara (fragment design). A clear departure from the more familiar urban/street fashion look, uniform experiment focus on customer demographics such as young professionals, who look for clothing that can double as their work apparels. Yet, there are hints of street wear’s functionalities – Swarovski crystals studded carabingers, key loop, and etc… The refinements on uniform experiment are subtle yet abundant in some senses. One such is the Silk Linen 3-Button Jacket with its functional sleeve buttons, a feature rarely found in most ready-to-wear sports jacket because of the high manufacturing cost. The debut collection is currently available at all SOPH. locations, selective high-end boutiques across Japan. You can also find uniform experiment at Dover Street Market (U.K.), Slam Jam (Italy), and I.T. (H.K.).

> uniform experiment [honeyee.com]

> uniform experiment

More photos after the jump…

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