CNN Money – Inside Nike Development Lab

By - April 16th, 2008

cnnmoney.jpgCNN Money reporter Poppy Harlow recently got a very rare look inside at the Nike Research Lab, where premiere athletes test out the latest gear from Nike, as well as giving the sporting goods giant feedback on the product development. An unique tool shown on the clip is an updated version of motion capture apparatus, long utilized in the entertainment and gaming industries. The equipment gives developers at Nike real time data as athletes go through their routines.You can check out the 3-minute clip via: the link below.> CNN Money: Developing the next Nike

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