atmos Tokyo, along with long time collaborator Sanrio, creator of Hello Kitty, launched new addition of the ongoing atmos x Hello Kitty collection – Fukubukuro Pack. Fukubukuro (福袋), roughly translated as “Lucky Bag” or “Happy Bag”, been a long held tradition by Japanese retailers since the Meiji period. Much like grab bags, fukubukuro usually filled with special or hard to get items for shoppers at a discounted price. But because it is limited in availability, it is typically offered around holiday seasons.

The atmos Tokyo x Hello Kitty Fukubukuro (福袋) Pack feature 4 items inside: a black mesh cap, a black colorway t-shirt and terry cloth towel, all imprinted with the Hello Kitty cross-bone print. There are also a Hello Kitty Ballon T-shirt in white. A few fortunate shoppers also received autographed photo of idol and fashion model Minami Akina (南 明奈), in conjunction with Japanese magazine Street Jack‘s 11th anniversary, yesterday afternoon at atmos Tokyo’s flagship in Harajuku.

The atmos x Hello Kitty Fukubukuro (福袋) Pack is currently available at atmos Tokyo flagship and its online store for JP¥ 10,500 (~US$ 101).

atmos Tokyo
4-32-8 Jingumae | Map (Japanese Only)
Shibuya-ku, Tokyo Japan
TEL #: +81-3-5772-1655

> atmos Tokyo
> Sanrio: Hello Kitty
> Minami Akina (Japanese Only)

More photos and YouTube clip of Minami Akina signing event after the jump…