Freshness Feature: INVINCIBLE

By - June 12th, 2008

Freshness Feature: INVINCIBLE

Freshness Feature: INVINCIBLE

Interview with Jimmy Wu, Director of INVINCIBLE

Interview and Written by: Tom Bradley
Produced by: Dan Hwang (DAN H.)

Taiwanese clothing boutique INVINCIBLE is more than a store. It is a lifestyle, an attitude, and a state of being. For the creators of the location, the brands they carry and the space they occupy are steeped in their personal beliefs about art and fashion. These hip loners are not concerned with the popular market, opting to do projects they believe in aesthetically versus those poised to bring the most monetary gain. Yet with such a distinctly individual style they might find themselves squaring off with the international hype-beast sooner than they think.

1F., No.3, Alley 35, Lane 181, Sec. 4, Jhongsiao E. Rd., | Map
Da-an District, Taipei City, Taiwan
TEL #: +886-2-8771-9958


> New Balance & INVINCIBLE: The MT580 Exhibition

Interview and Feature continue after the jump…


Where does “INVINCIBLE” come from?

My partner and I name our shop after INVINCIBLE because we felt the brands that we carry are “INVINCIBLE” in the field of street fashion/culture. Sub-consciously our customers will feel INVINCIBLE when they rep. our clothes.

How did the idea escalate from an urge or inkling to a shop with a mailing address and front door?

Taiwan is going under a street wear/culture development. Yet, there aren’t many authorized channels to obtain the goods. Thus, I see the potential of street wear/culture and felt it was the right time to establish my store. In the long-run, INVINCIBLE is not merely a store. What I’m trying to create is lifestyle and attitude with a mix of culture and taste.

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