Freshness Feature: INVINCIBLE

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Freshness Feature - MASH SF Rider: Jonathan Burkett - 0

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Interview with Jimmy Wu, Director of INVINCIBLE

Interview and Written by: Tom Bradley
Produced by: Dan Hwang (DAN H.)

Taiwanese clothing boutique INVINCIBLE is more than a store. It is a lifestyle, an attitude, and a state of being. For the creators of the location, the brands they carry and the space they occupy are steeped in their personal beliefs about art and fashion. These hip loners are not concerned with the popular market, opting to do projects they believe in aesthetically versus those poised to bring the most monetary gain. Yet with such a distinctly individual style they might find themselves squaring off with the international hype-beast sooner than they think.

INVINCIBLE
1F., No.3, Alley 35, Lane 181, Sec. 4, Jhongsiao E. Rd., | Map
Da-an District, Taipei City, Taiwan
TEL #: +886-2-8771-9958

Frank151 Release + Rock The Bells Pre-Party - Aug 10 - 1

> INVINCIBLE

> New Balance & INVINCIBLE: The MT580 Exhibition

Interview and Feature continue after the jump...

Where does "INVINCIBLE" come from?

My partner and I name our shop after INVINCIBLE because we felt the brands that we carry are "INVINCIBLE" in the field of street fashion/culture. Sub-consciously our customers will feel INVINCIBLE when they rep. our clothes.

How did the idea escalate from an urge or inkling to a shop with a mailing address and front door?

Taiwan is going under a street wear/culture development. Yet, there aren't many authorized channels to obtain the goods. Thus, I see the potential of street wear/culture and felt it was the right time to establish my store. In the long-run, INVINCIBLE is not merely a store. What I'm trying to create is lifestyle and attitude with a mix of culture and taste.

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The design of your shop and the brands you've chosen to support each represent a marked change in streetwear. What moved INVINCIBLE to create this type of space?

The brands that INVINCIBLE represents cater to the avant-guard clientele. While creating a comfortable atmosphere and shopping experience, the interior designs properly highlight each brand's unique feature. Basically I want to create a store I would feel comfortable shopping in.

The brands carried by INVINCIBLE staunchly lack some of the design cues that have been popular in streetwear as of late. What makes you want to sell certain labels as opposed to others?

I don't pick the brands that fit the popular market. I sell brands that I appreciate aesthetically and comfortable wearing.

What type of buyers frequent INVINCIBLE?

Fashionistas and trendsetters that are into streetwear culture and fashion.

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The MT580 Exhibition @ INVINCIBLE

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The MT580 Exhibition @ INVINCIBLE

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Are there plans for a house label?

Yes, in the near future.

Describe the community INVINCIBLE is part of in Taipei...

INVINCIBLE doesn't belong into a particular community. We are involved with people that are interesting and creative.


The MT580 Exhibition @ INVINCIBLE

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The MT580 Exhibition @ INVINCIBLE

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What impact does the Internet have on Taipei's streetwear or fashion community?

Blog rolls heavily influence the general audience in Taiwan. Similarly to the states, products that get heavy exposure on the internet generate consumer interest.

Will you be using the shop for anything other than sales? (i.e., art exhibitions, book/dvd releases, etc.)

The interior is designed to fit in different occasions such as exhibitions, product releases and anything that collaborates with INVINCIBLE well.


:Phunk Studio's 'Universality' Exhibition @ INVINCIBLE

:Phunk Studio's 'Universality' Exhibition @ INVINCIBLE

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:Phunk Studio's 'Universality' Exhibition @ INVINCIBLE

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:Phunk Studio's 'Universality' Exhibition @ INVINCIBLE

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