The design of your shop and the brands you’ve chosen to support each represent a marked change in streetwear. What moved INVINCIBLE to create this type of space?

The brands that INVINCIBLE represents cater to the avant-guard clientele. While creating a comfortable atmosphere and shopping experience, the interior designs properly highlight each brand’s unique feature. Basically I want to create a store I would feel comfortable shopping in.

The brands carried by INVINCIBLE staunchly lack some of the design cues that have been popular in streetwear as of late. What makes you want to sell certain labels as opposed to others?

I don’t pick the brands that fit the popular market. I sell brands that I appreciate aesthetically and comfortable wearing.

What type of buyers frequent INVINCIBLE?

Fashionistas and trendsetters that are into streetwear culture and fashion.