PUMA Mid x atmos x Mitsuaki Iwago

By - June 27th, 2008

puma atmos penguin 05

The third shoe in the PUMA x atmos x Mitsuaki Iwago Endangered Species Collection, Polar Pack, is the PUMA X atmos PUMA Mid Macaroni Penguin. The colorway of the PUMA Mid draws direct inspiration from the Macaroni Penguin of the Antarctic, which is a vulnerable beast who is facing a high risk of extinction in the wild. The most noticeable feature is the collar of the shoe that represents the Penguin’s head feathers. The shoes come with three sets of colored laces and have the atmos “A” on the lace tips and heel.

Each shoe in the collection captures the unique characteristics of a specific animal, and features Mr. Iwago’s photography on the removable insole. The name and habitat of each animal is on the reverse tongue and the outsole in both English and Japanese. The shoes were created in hopes of bringing attention to our impact on these endangered animals.

The Polar Pack will be on sale only at atmos NYC and Ubiq in Philadelphia beginning on June 28th, look for the Asia Pack later this summer.

atmos NYC
203 W 125th St
New York, NY 10027
(212) 666-2242

More photos below…
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