With Beijing 2008 right around the corner, Nike have just (re)launched their http://nikelab.com” target=”_blank”>nikelab website as their “home for innovation’ for Beijing. The new site features 26 Olympic sports and 40-game changing technologies along with extensive interviews with all the Nike designers and profiles on innovations like http://nike.com/nikelab/site.html?en_US#/video/tech-flywire” target=”_blank”>Flywire.
“The Olympic Games push athletes and they push us. It’s a place where small is celebrated. At no other time will millimeters and split seconds put so many people in the world on the edge of their seat. The little things are riveting. They drive our obsession to create the most innovative products on earth.”
http://nike.com/nikelab/site.html?en_US#/video/tech-flywire” target=”_blank”>> Nikelab: Flywire
http://nike.com/nikelab/” target=”_blank”>> NikeLab
More images after the jump…