The Hyperdunk, designed by Nike creative director Eric Avar, is one of the lightest and most innovative basketball footwear products Nike has ever produced. Debuting on the feet of Nike athlete Kobe Bryant on April 10th, the Hyperdunk will hit retail outlets in the U.S. on July 27th.While designing the Hyperdunk shoe, Avar took design inspiration from a Nike concept shoe created in the late 80′s for movie character Marty McFly [played by Michael J. Fox] in the film Back to the Future II. The shoes were created through a licensing agreement with Universal Studios Consumer Products Group. Looking at the Hyperdunk’s overall shape, distinctive heel counter and midsole, these features all hearken back to this original concept shoe.
As part of the launch, Nike will introduce limited colorways leading up to the retail debut of the Hyperdunk. One of those limited products is the Hyperdunk 2015.
The Hyperdunk 2015 will continue this tribute to the original concept shoe by borrowing some of the iconic coloring that made the shoes so striking. The upper of the Hyperdunk 2015 features the same matte grey and white colors that appeared on the original. It also features the grey and teal speckled midsole that jumped off Marty McFly’s original footwear, as well as glow in the dark panels that give the shoe a futuristic feel.
Additionally the Hyperdunk 2015 will feature call outs to the film including graphics from McFly’s hover board on the sock liner and a few more subtle references for people to discover on their own.
Consumers will be able to find the Hyperdunk 2015 at Nike House of Hoops (in NYC) as well as Niketown and other select Nike retailers.
6 E 57th Street | Map
New York, NY 10022
House of Hoops
268 West 125th Street | Map
(btwn Adam Clyton Powell and Frederick Douglas Blvd.)
New York, NY 10027
Release Date: July 12th (Saturday)