Nike x Premium Goods – Atomic Zoom Kobe 1

By - August 1st, 2008

Nike x Premium Goods   Atomic Zoom Kobe 1

As we get closer and closer to the 8/8/08 date there are more and more goodies being released from Nike, and now we have an exclusive on the latest collaboration from Nike. Back during the 2006 NBA All-Star Game, Nike invited 6 different retailers to participate in a Zoom Kobe 1 design contest where ultimately the winner would be able to have their pair released at retail. The retailers/sneaker boutiques included  ALIFE, HUF, NORT, St. Alfred, Premium Goods., and UNDEFEATED. Ultimately, Kobe Bryant himself selected Premium Goods as a result of their original design and inspiration.

The inspiration for the “Atomic” Zoom Kobe 1 came from numerous emotions mentioned in Kobe’s diary, the most important of which being energy.  Premium Goods applied the infinity symbol throughout the shoe to represent the scientific equation of E=MC^2, but also a rotated version of the number 8 (Kobe’s jersey number at the time). The atomic symbol on the side heel of each shoe features Kobe’s black mamba logo, representing the nucleus. Additionally there are some other refences to the number 8 that if you’re lucky enough to pick up a pair, you can analyze. These exclusive Zoom Kobe 1’s will be released in the amount of 8 pairs at Premium Goods in Brooklyn and Houston on August 8th, 2008 (8/8/08) at a retail price of $444.00.

Premium Goods – Brooklyn
347 Fifth Avenue | Nike x Premium Goods   Atomic Zoom Kobe 1Map
Brooklyn, NY 11215

Premium Goods – Houston
2416 Times Blvd. | Map
Houston, TX 77005

Release Date: August 8th (Friday)

> Premium Goods

More photos below…