Creating Loopwheeler products is a timely process, what makes this process so unique?

A machine weaves 24 loops a minute, which is slow enough that you can track the movement with your eyes. Experienced craftsmen have to attend the machine constantly. Slowly and gently, without putting excessive tension on threads by only leveraging gravity, the machine knits the fabric to enhance the natural texture of the thread. It feels as if air was knitted into the material. Whenever possible we use a flat seam sewing machine that was used heavily back in the 1950s. Machines today require around 10mm allowance, but this machine requires only a couple of millimeters. A small allowance reduces overlays of materials and bulk creating a more comfortable finished product. In addition the flat seam machines use six threads at a time; more threads in the seam increase strength and durability to the product. It’s slow, takes more attention, but the natural skill of the engineers truly affects the quality. I believe it is made with mysterious skill unique to Japan, which no one can duplicate.

How did Nike and Loopwheeler work together with the Loopwheeler philosophy being about traditional quality and Nike’s about innovation. 

We have one thing in common, important heritage. Similar to Nike, Loopwheeler’s vision is to stick to traditional quality while creating contemporary products at the same time. We call it “future heritage.”