How closely did you work with Jarrett Reynolds and the Nike design team?

Jarrett contacted me about two years ago which was the beginning of the relationship. At first, we made various samples, and talked with each other to share our ideas and visions for the future. After working together for over a year, we have really come to understand each other and have learned to compliment one another’s talents.

What makes Loopwheeler products so special?

At the core of Loopwheeler are the people. After producing a sample, I wash it 10 to 20 times at home using a regular washing machine and I always personally wear and test the product. However, what is the most important for Loopwheeler is the mindset of our staff. They are actually seeing every stitch of every Loopwheeler product as it is made and are obsessed with fine-tuning the formula for the thickness of the thread, gauge and mesh count. Each piece of Loopwheeler product is made by hand and finished with their affection.