Nike Co-Lab – Air Max 90 Current – Hitomi Yokoyama

By - August 17th, 2008

Nike Co Lab   Air Max 90 Current   Hitomi Yokoyama

For the ongoing 2008 Olympic in Beijing, Nike’s creative program, Nike Co-Lab, teamed up with artists Kevin Lyons, Ben Drury, and Hitomi Yokoyama, the same trio credited with the wildly popular 2006 “Air U Breath Pack“, in creating the new “Integrated Story Pack”.  Comprised of the centerpiece, the Air Max 90 Current, along with matching Windrunner and t-shirts.  Each artist integrated their take of the 2008 Summer Olympic with the auspicious numeral, 8.

For the UK-based artist Hitomi Yokoyama, whose extensive portfolio included designs for Gimme 5 and Goodenough UK, the game invoked a series of icons & geometric shapes.  All of which are visible on the interior liners, in addition to grey mesh upper, tone-on-tone felt applications, and purple accents. The sneaker is also “vegan” approved and Nike+ Ready.  Available now at selected retailers with Nike “Quick Strike” account, such as Berlin’s Overkill.

Overkill Shop
Köpenicker Straße 195 | Nike Co Lab   Air Max 90 Current   Hitomi YokoyamaMap
10997 Berlin, Germany
TEL #: +49-30-6950-6126

> Overkill Shop
> Nike

> Freshness: Nike Co-Lab – Windrunner – Hitomi Yokoyama
> Freshness: Nike Co-Lab – T-Shirt – Hitomi Yokoyama

More photos after the jump…

Nike Co Lab   Air Max 90 Current   Hitomi Yokoyama

Nike Co Lab   Air Max 90 Current   Hitomi Yokoyama

Nike Co Lab   Air Max 90 Current   Hitomi Yokoyama