Nike x Loopwheeler – AW77 Zip Hooded Sweatshirt

By - August 17th, 2008

Nike x Loopwheeler   AW77 Zip Hooded Sweatshirt

Established in 1977, Athletics West was a revolutionary training program created by http://nike.com” target=”_blank”>Nike. Essentially a clubhouse, runners could trained to maximize their potentials for the Olympic games without distractions.  The one unique aspect was that Athletics West was Nike wholly sponsored it, a concept which predated what are now called performance/product test centers by some 10 years.

In celebration of this storied history, along with the launch of the new NSW line, Nike partnered with Japanese label http://loopwheeler.co.jp” target=”_blank”>Loopwheeler in creating some extraordinary soft cotton fleece (some compared it to cashmere made of cotton) for the AW77 Zip Hooded Sweatshirt. Since the unique looming machines are about 80 years and notoriously slow.  Nike and Loopwheeler are only able to produce a very limited batch each time, making this special garment even more so.

Berlin’s http://am-firmament.com/” target=”_blank”>FIRMAMENT and its online retail point, http://the-glade.com/” target=”_blank”>The-Glade, are 2 of the very few retail spots in the world that will carry the Nike x Loopwheeler – AW77 Zip Hooded Sweatshirt.  Available in black or light grey.

FIRMAMENT
Schr ¶derstra Ÿe 8 | Nike x Loopwheeler   AW77 Zip Hooded Sweatshirt http://maps.google.com/maps?hl=en&client=firefox-a&q=Schr%C3%B6derstra%C3%9Fe+8,+10115+Berlin,+Germany&ie=UTF8&ll=52.531391,13.394566&spn=0.012818,0.029182&t=h&z=15&iwloc=addr” target=”_blank”>Map
Upper Level
10115 Berlin, Germany

http://am-firmament.com/” target=”_blank”>> FIRMAMENT

http://the-glade.com/” target=”_blank”>> The-Glade

http://freshnessmag.com/v4/2008/06/17/freshness-feature-nike-sportswear-apparel/” target=”_blank”>> Freshness Feature: Nike Sportswear – Apparel
http://freshnessmag.com/v4/2008/08/11/nike-and-loopwheeler-nike-sportwear/” target=”_blank”>> Freshness Feature: Nike and Loopwheeler – Interview with Satoshi Suzuki

More photos after the jump…

Nike x Loopwheeler   AW77 Zip Hooded Sweatshirt

Nike x Loopwheeler   AW77 Zip Hooded Sweatshirt

Nike x Loopwheeler   AW77 Zip Hooded Sweatshirt

Nike x Loopwheeler   AW77 Zip Hooded Sweatshirt

Nike x Loopwheeler   AW77 Zip Hooded Sweatshirt

Nike x Loopwheeler   AW77 Zip Hooded Sweatshirt

Nike x Loopwheeler   AW77 Zip Hooded Sweatshirt

0 comments