Established in 1977, Athletics West was a revolutionary training program created by Nike. Essentially a clubhouse, runners could trained to maximize their potentials for the Olympic games without distractions. The one unique aspect was that Athletics West was Nike wholly sponsored it, a concept which predated what are now called performance/product test centers by some 10 years.
In celebration of this storied history, along with the launch of the new NSW line, Nike partnered with Japanese label Loopwheeler in creating some extraordinary soft cotton fleece (some compared it to cashmere made of cotton) for the AW77 Zip Hooded Sweatshirt. Since the unique looming machines are about 80 years and notoriously slow. Nike and Loopwheeler are only able to produce a very limited batch each time, making this special garment even more so.
Berlin’s FIRMAMENT and its online retail point, The-Glade, are 2 of the very few retail spots in the world that will carry the Nike x Loopwheeler – AW77 Zip Hooded Sweatshirt. Available in black or light grey.
Schr ¶derstra Ÿe 8 | Map
10115 Berlin, Germany
More photos after the jump…