As construction crew put on the finishing touches, Nike is pose to open its first stand-alone retail location for its Nike Sportswear line this Friday, August 22nd. The store front, located at 21 Mercer Street in the trendy New York district of SoHo, will be the only place globally to carry the complete Nike Sportswear NSW Collection. This epicenter will also include seasonal exclusive 21 Mercer merchandises as well as a customization program, Nike Sportswear Bespoke, where customers work one-on-one with Nike designers in creating their very own products.
Nike Sportswear – New York
21 Mercer Street | Map
New York, NY 10013
Opening Date: August 22nd (Friday)
More Nike Sportswear – 21 Mercer Street Footwear after the jump…
Nike Sportswear – 21 Mercer Street – Air Max 90 Current Flywire
By stripping down to only the bare essentials, the creative team of Nike Sportswear set out to re-imagine the classic. Incorporating innovations and technologies, deemed improbable 2 decades ago, he Air Max 90 Current Flywire is one of the lightest sneaker to be produce by Nike, support by Flywire tech – high tensile strength Vectran fiber which fan out to key spots. As Jesse Levya, Design Director of NSW, stated “Building on the same platform Tinker Hatfield created for the AM90, we designed the upper with the latest Flywire technology for lightweight stability and added a Nike Free outsole for optimized flexibility and traction. Every element has a purpose and makes the shoe better.”
Nike Sportswear – 21 Mercer Street – LunaRacer
Amalgamation of Flywire and Lunarlite foam, Nike’s newest entry to distance running performance, the LunaRacer, will make its debut at 21 Mercer in five limited edition color ways. To add to the already light-weight Flywire upper mentioned previously, famed Nike Innovation Kitchen created Lunarlite foam, a new mid-sole with unique sets of characteristics. By distributing pressure evenly and retaining energy for the next stride, runners could attain longer distance, faster results in comfort.
Nike Sportswear – 21 Mercer Street – Air Rejuven8
Evidence that inspirations could come from anywhere. The design behind Nike Air Rejuven8 was initiated by an innocent observation of a fruit net protecting some Asian pears at a Thanksgiving dinner. The prototype was further refined by introducing elements from the now iconic “Bird’s Nest” Olympic Stadium in Beijing and the extensive linage, such as Bob Mervar’s Presto, Tinker Hatfield’s Air Huarache, Sean McDowell’s Air Kukini, Bruce Kilgore’s Sock Racer and Marc Newson’s the Zvezdockha. As Air Rejuven8 creator, Pam Greene, stated “The great thing about innovating at Nike is that we have iconic heritage products to draw from.” An excellent tool for athletes to recover between rapid schedule competition or training. The Air Rejuven8 will be available at 21 Mercer in five special Nike Sportswear color ways.
Nike Sportswear – 21 Mercer Street – Air Force 1 Lux
By reinterpreting the classic footwear by Bruce Kilgore, with a multi-dimensional design theme. The Air Force 1 became a key anchor piece within Nike Sportswear collection. Instead of just simple cloth and leather, the updated NSW Air Force 1 will add injected thermoplastic polyurethane (TPU) to the upper. However, the centerpiece of this collection is a series of hand-crafted AF1s, produced exclusively for performers who participated the “1Night Only” event. These very rare editions feature premium leather constructions both inside and out, a custom dubrae, and a “1Night Only” sockliner and tongue label. These highly sought after AF1 shoes will be made available to the general public for the first time in 12 different colorways, exclusively at 21 Mercer. And as part of the Nike Sportswear Bespoke program, the sneakers will be made-to-order and take four weeks to deliver.
Nike Sportswear – 21 Mercer Street – Dunk High (One-Piece)
It all started with 7 collegiate basketball teams in 1985 with the desire to exemplify their school pride. Today, Nike Dunk continue the goal to push the boundaries, not only on its appearance but its material make-up. Entered the numeral 8, auspicious in Chinese culture, and its graphical representation of an octagon. Infused that with optical research by Chiro Fusco, an engineer in Innovation Kitchen. What resulted from are micro-colored octagons, or octadots, printed digitally in a trompe l’oeil fashion on a seamless canvas.