To usher in its largest Nike Sportswear flagship, Nike will transform 1 whole city block of Mercer Street in SoHo, between Grand and Howard Streets, into a real life sports arena. Guests, friends, and families will enter the event through turnstiles, with game tickets in hand, along with a temporary entrance tunnel and 8 mammoth television screens updating the event. An all-star lineup of athletes and icons will be on hand, as well as artists such as 13th Witness’ Tim McGurr, famed photographer Boogie, DQM’s Kyle Demers, trend-setter & blogger Heron Preston, Todd James aka REAS; and “Dog Town” pioneer Craig R. Stecyk III and much, much more.
Though the event is a private one. Nike was kind enough to set up 3 cameras on site to document the event. To view the event as it happens, simply check out the 3 channels on the following link. The festivities will promptly start at 8:08 pm EST. In the meantime, the store will officially open to the general public tomorrow.