To usher in its largest http://nikesportswear.com” target=”_blank”>Nike Sportswear flagship, http://nike.com” target=”_blank”>Nike will transform 1 whole city block of Mercer Street in SoHo, between Grand and Howard Streets, into a real life sports arena. Guests, friends, and families will enter the event through turnstiles, with game tickets in hand, along with a temporary entrance tunnel and 8 mammoth television screens updating the event. An all-star lineup of athletes and icons will be on hand, as well as artists such as 13th Witness’ Tim McGurr, famed photographer Boogie, DQM’s Kyle Demers, trend-setter & blogger Heron Preston, Todd James aka REAS; and “Dog Town” pioneer Craig R. Stecyk III and much, much more.
Though the event is a private one. Nike was kind enough to set up 3 cameras on site to document the event. To view the event as it happens, simply check out the 3 channels on the following link. The festivities will promptly start at 8:08 pm EST. In the meantime, the store will officially open to the general public tomorrow.
Nike Sportswear – New York
21 Mercer Street | http://maps.google.com/maps?q=21+Mercer+Street+New+York&ie=UTF8&oe=utf-8&client=firefox-a&ll=40.724494,-74.001975&spn=0.012326,0.018325&t=h&z=15&iwloc=addr” target=”_blank”>Map
New York, NY 10013
http://nike.com/nikeos/p/sportswear/en_US/view_post?country=US&lang_locale=en_US&blog=en_US&post=en_US/2008/08/21/21-mercer-street-block-party-tonight” target=”_blank”>> Nike Sportswear – 21 Mercer Flagship – Grand Opening Live Cast