Berlin’s retailer http://solebox.com” target=”_blank”>SOLEBOX recently produced a nicely made http://youtube.com” target=”_blank”>YouTube video clip highlighting their soon-to-be-release collaboration with http://asics.com” target=”_blank”>ASICS. Created by Dutch media consultancy, http://habbekrats-reclame.nl” target=”_blank”>Habbekrats Reclame, the clip was filmed throughout the streets of Berlin. The 50-second video, titled http://youtube.com/watch?v=WQgtNXhHt9U” target=”_blank”>Solebox x ASICS x The Sun, highlights the uniqueness of the SOLEBOX x ASICS Gel Lyte III – the ability to change color due its ultraviolet (UV) -sensitive upper when shine on in sunlight. At 250 units available globally, this very limited edition is set to launch this Saturday, August 23rd, along with a coordinating ultraviolet (UV) sensitive track jacket by ASICS, which will also changes color in the sun.
Nurnberger Strasse 16 | http://maps.google.com/maps?hl=en&client=firefox-a&q=Nurnberger+strasse+16+Berlin&ie=UTF8&oe=UTF-8&z=16&ll=52.502665,13.338475&spn=0.006518,0.021629&t=h&om=1&iwloc=addr” target=”_blank”>Map
10789 Berlin Germany
TEL #: +49-30-9120-6690
Release Date: August 23rd (Saturday)
http://solebox.de/” target=”_blank”>> SOLEBOX
http://asics.com” target=”_blank”>> ASICS
More photos after the jump…
Midsole changes to purple when hit with UV light.
Midsole unchange in regular light.