SOLEBOX x ASICS Gel Lyte III x The Sun

By - August 22nd, 2008

Berlin’s retailer http://solebox.com” target=”_blank”>SOLEBOX recently produced a nicely made http://youtube.com” target=”_blank”>YouTube video clip highlighting their soon-to-be-release collaboration with http://asics.com” target=”_blank”>ASICS.  Created by Dutch media consultancy, http://habbekrats-reclame.nl” target=”_blank”>Habbekrats Reclame, the clip was filmed throughout the streets of Berlin.  The 50-second video, titled http://youtube.com/watch?v=WQgtNXhHt9U” target=”_blank”>Solebox x ASICS x The Sun, highlights the uniqueness of the SOLEBOX x ASICS Gel Lyte III – the ability to change color due its ultraviolet (UV) -sensitive upper when shine on in sunlight.  At 250 units available globally, this very limited edition is set to launch this Saturday, August 23rd, along with a coordinating ultraviolet (UV) sensitive track jacket by ASICS, which will also changes color in the sun.

SOLEBOX
Nurnberger Strasse 16 | SOLEBOX x ASICS Gel Lyte III x The Sunhttp://maps.google.com/maps?hl=en&client=firefox-a&q=Nurnberger+strasse+16+Berlin&ie=UTF8&oe=UTF-8&z=16&ll=52.502665,13.338475&spn=0.006518,0.021629&t=h&om=1&iwloc=addr” target=”_blank”>Map
10789 Berlin Germany
TEL #: +49-30-9120-6690

Release Date: August 23rd (Saturday)

http://solebox.de/” target=”_blank”>> SOLEBOX

http://asics.com” target=”_blank”>> ASICS

More photos after the jump…

SOLEBOX x ASICS Gel Lyte III x The Sun
Midsole changes to purple when hit with UV light.

SOLEBOX x ASICS Gel Lyte III x The Sun
Midsole unchange in regular light.

SOLEBOX x ASICS Gel Lyte III x The Sun

SOLEBOX x ASICS Gel Lyte III x The Sun

SOLEBOX x ASICS Gel Lyte III x The Sun

SOLEBOX x ASICS Gel Lyte III x The Sun

SOLEBOX x ASICS Gel Lyte III x The Sun

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